Bing Ads Reduces Campaign Reporting Lag To 1 Hour
Impression and click performance data is now delivered much faster.
Ginny Marvin on January 27, 2015 at 2:29 pm | Reading time: 1 minute
Bing Ads has been focused on improving platform performance over the year and today announced another improvement. Click and impression reporting data is now available up to the previous hour. Previously there was a four-hour lag in the reporting.
If you’re using the Bing Ads Reporting API, you’ll need to set a flag on API calls to indicate you want to see data as it comes in. Otherwise, you’ll be able to see up-to-the-hour data in the web interface at log in.
You can see the full list of reports affected by the change in the Bing Ads announcement here.
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.