Bing Ads Releases New API, Version 9

bing-ads-squareMicrosoft rolled out version 9 of the Bing Ads API for developers to start using immediately.

The API will include the following additions to functionality:

  • Bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as the data interchange formats. These data formats are identical to the formats that will be used for importing and exporting of campaigns by the next version of the Bing Ads Editor.
  • Support for new features related to compatibility with AdWords enhanced campaigns.
  • Streamlining of campaign management methods to reduce number of calls needed to manage keywords, ad groups, targets and campaigns.
  • The Ad Intelligence service consolidates the behavior of multiple existing methods to simplify usage.
  • Addition of GetBudgetLandscape method to the Optimizer service.
  • Ability to get reports for individual ad groups in ad extension reports and individual campaigns in budget reports. Also the removal of features deprecated in version 8 of the API.
  • Removal of methods related to management of campaign analytics, the campaign management REST API and the notifications service due to low usage.
  • Support for authenticating users who have linked their Bing Ads accounts with a Microsoft account using OAuth 2.0.

Version 8 will be sunsetted June 1, 2014.

Related Topics: Channel: SEM | Microsoft: Bing Ads | Search Ads: General | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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