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Bing Ads Blog

Sales Tax Holidays: An Opportunity for Both Back-to-School Retailers and Shoppers

July 25, 2014 by Shelby Gagnon - MSFT

Summer's back-to-school shopping season is the second-brightest period for retailers. When paired with the sales tax holidays, the combined season gives shoppers an opportunity to save even more on much needed school supplies, and gives retail search...(read more)

How Your Feedback is Shaping Bing Ads – July 2014 Edition

July 24, 2014 by Dare Obasanjo - MSFT

A key focus area for the engineering team is ensuring that we are consistently improving on features that reflect the most important areas of feedback from our customers. For this reason, we obsessively review our User Voice feature suggestion forum to...(read more)

Tips for Spicing Up Your Keyword Relevance Score

July 22, 2014 by Gwendolyn Kestrel - MSFT

Excellent keyword relevance is critical for a high Quality Score --a better Quality Score means increased chances to serve and sometimes even lower cost-to-serve! For example, consider the Contoso Spice Company. Their recipe for success includes marketing...(read more)

Get Started Australia (Part 7/9): Setting the Right Bids & Budgets

July 21, 2014 by John Kim - MSFT

In our previous post we learned about the differences between match types and negative keywords. In this post we will discuss setting campaign budgets and choosing the right bids for the keywords and match types combinations you have selected. Setting...(read more)

Now Available: Online Insertion Orders Make Billing Easier Than Ever in Bing Ads

July 21, 2014 by Sachin Tayade - MSFT

Simplifying the insertion order process has been a top customer request, and we are pleased to announce that you can now create and manage your insertion orders online, through Bing Ads or Bing Ads API . If you currently use or intend to use insertion...(read more)

New and Improved: Targeting Updates Now Available in Bing Ads

July 18, 2014 by Devang Gandhi - MSFT

A number of you have asked for enhancements to the targeting capabilities in Bing Ads. We are very excited to announce that we’ve made several improvements in this area. 1. New/improved map control We have improved the map control so you can...(read more)

Canadian Case Studies: How Two Companies Discovered the Power of Bing Ads

July 17, 2014 by Michelle Walls - MSFT

With 15 million unique searchers that represent 275 million monthly searches in Canada, the Yahoo Bing Network gives advertisers a huge opportunity to reach potential customers. 1 Canadian advertising agencies OutReach Media and 6S Marketing have discovered...(read more)

Move Over ‘Worldwide Web’, It’s Time For ‘Where, What, When, Why, Who’

July 16, 2014 by Tor Crockatt - MSFT

This article first appeared on State of Digital If in a conversation with a friend, you answered their questions without reference to anything you knew about them, it might not go down so well. Search engines, in their traditional form, are just a...(read more)

New in Bing Ads: Inline Bid Suggestions and Keyword Delivery Status Insight

July 15, 2014 by Tracy Chen - MSFT

You can now view estimated bid suggestions and how to adjust those bids to meet your performance goals seamlessly in your keywords grid. This update is the result of an extensive investment in the platform architecture to enable high-quality, high-coverage...(read more)

5 Digital Themes All Search Marketers Should Be Thinking About

July 14, 2014 by James Murray - MSFT

Recently, I had the pleasure of presenting at the IAB Search Conference which, as always, was a fascinating deep-dive into the hot topics that the search industry is grappling with at the moment. This year there were presentations from Google (understanding...(read more)

Mark Your Calendars: Bing Ads Scheduled Maintenance on Sunday, July 20th

July 11, 2014 by Tina Kelleher - MSFT

Bing Ads will be undergoing scheduled maintenance from 7:00 AM to 1:00 PM Pacific Time on Sunday, July 20th. The Bing Ads user interface (UI), API, Editor and Bing Ads Intelligence will be unavailable during this time. Though you will not be able to...(read more)

Summer is Only the Beginning at Bing Ads

July 10, 2014 by Stephen Sirich - MSFT

As David Pann shared yesterday , Bing Ads has continued to make solid progress over the past year. We focused on the fundamentals. As a result, we were able to deliver more clicks, more markets and more results-bearing features for advertisers, like Call...(read more)

Bing Ads Continues to Heat Up with Increased Clicks, New Features and More

July 09, 2014 by David Pann - MSFT

Here at Bing Ads, we focus on one thing: delivering more value for you, our advertising customers, and doing so on a global scale. As we enter our new fiscal year, our progress and releases over the last year reflect that focus with even more customer...(read more)

Get the Latest Optimization Strategy and Excel Advice in our next Ask an Expert

July 02, 2014 by Simone Schuurer - MSFT

The wife of our next ‘Ask an Expert’ host recently tweeted ‘ I married someone who loves to watch # Excel videos on a Friday night for fun’ . We do sympathize. This obsessive interest in Excel spells well however for those that...(read more)

Now Available in Bing Ads: View Up to 100K Keywords in the Web UI

July 01, 2014 by Sachin Tayade - MSFT

Earlier this year, Bing Ads upgraded its web user interface (UI) to provide you, our advertisers, the ability to review accounts with up to 50,000 keywords in the Keywords Tab. We have continued to improve performance and are pleased to announce that...(read more)

How Your Feedback is Shaping Bing Ads – July 2014 Edition

July 24, 2014 by Dare Obasanjo - MSFT

A key focus area for the engineering team is ensuring that we are consistently improving on features that reflect the most important areas of feedback from our customers. For this reason, we obsessively review our User Voice feature suggestion forum to...(read more)

Now Available: Online Insertion Orders Make Billing Easier Than Ever in Bing Ads

July 21, 2014 by Sachin Tayade - MSFT

Simplifying the insertion order process has been a top customer request, and we are pleased to announce that you can now create and manage your insertion orders online, through Bing Ads or Bing Ads API . If you currently use or intend to use insertion...(read more)

New and Improved: Targeting Updates Now Available in Bing Ads

July 18, 2014 by Devang Gandhi - MSFT

A number of you have asked for enhancements to the targeting capabilities in Bing Ads. We are very excited to announce that we’ve made several improvements in this area. 1. New/improved map control We have improved the map control so you can...(read more)

New in Bing Ads: Inline Bid Suggestions and Keyword Delivery Status Insight

July 15, 2014 by Tracy Chen - MSFT

You can now view estimated bid suggestions and how to adjust those bids to meet your performance goals seamlessly in your keywords grid. This update is the result of an extensive investment in the platform architecture to enable high-quality, high-coverage...(read more)

Bing Ads Continues to Heat Up with Increased Clicks, New Features and More

July 09, 2014 by David Pann - MSFT

Here at Bing Ads, we focus on one thing: delivering more value for you, our advertising customers, and doing so on a global scale. As we enter our new fiscal year, our progress and releases over the last year reflect that focus with even more customer...(read more)

Now Available in Bing Ads: View Up to 100K Keywords in the Web UI

July 01, 2014 by Sachin Tayade - MSFT

Earlier this year, Bing Ads upgraded its web user interface (UI) to provide you, our advertisers, the ability to review accounts with up to 50,000 keywords in the Keywords Tab. We have continued to improve performance and are pleased to announce that...(read more)

Auto-Tagging of Destination URLs in Bing Ads

June 12, 2014 by Jamie Chung - MSFT

A popular request from you, our customers, has been to enable auto-tagging of destination URLs so that you can track your paid search campaign performance in analytics programs, such as Google Analytics. I’m happy to announce that this feature...(read more)

Keyword Normalization Updates are Now Complete Across All Bing Ads Tools

June 11, 2014 by Viswa R - MSFT

A couple of months ago, we relaxed the normalization constraints for keywords added through Bing Ads Bulk API and the Desktop Editor . Today, we’d like to announce that we've rolled out the final phase of relaxing this constraint to our Web user...(read more)

Providing More Control of Exact Match Behavior with Keywords Matching Options (US Only)

June 10, 2014 by Jamie Chung - MSFT

At Bing Ads, we are working hard to provide the tools that you need to better manage your keyword selections at a touch of a button, without having to write an email or call support. As part of this philosophy, we have released a change to give finer...(read more)

Coming Soon: Bing Ads Editor 10.4 with Extended Targeting Enhancements

June 05, 2014 by Ping Jen - MSFT

Scaling advertisers’ targeting management is a top priority for Bing Ads. In the upcoming Bing Ads Editor 10.4 release, you will find the following four enhancements to help you manage targeting entries with ease and apply them with improved granularity...(read more)

Help Us Design the Next Version of the Change History Report

May 23, 2014 by Rebecca Lai - MSFT

Whether Bing Ads is developing new features or improving existing ones, a top priority for us is incorporating feedback from our users – all of you, that is! You’ve probably heard us say this before, but we’ll say it again: we’re...(read more)

New in Bing Ads: Geographical Location Report Shows Which Targeting Method Served Your Ad

May 21, 2014 by Fady Khoury - MSFT

We’re happy to announce that there is a new Geographical Location report available to you in the Bing Ads Report suite and API. In response to your feedback, we’ve redesigned how location information is displayed in the report to show you...(read more)

Now Available in Bing Ads: View Up to 50,000 Keywords in the Keywords Tab

May 01, 2014 by Sachin Tayade - MSFT

One of the most frequent asks we hear from our customers is the ability to see accounts with a large number of keywords within the web user interface (UI) and for that querying to be fast. We’re pleased to announce that the web UI will now show...(read more)

So Many New Features, So Little Time: A Tip on How to Stay Current with Bing Ads Updates

April 25, 2014 by Tina Kelleher - MSFT

If you're a regular here on the Bing Ads blog, no doubt you can tell that our engineering teams are hard at work, churning out releases of updates, new features and other improvements that you've been asking for on a pretty regular basis. We typically...(read more)

Bing Ads March Release Summary: Top 6 Improvements in Usability, Speed and More

April 15, 2014 by Aurea Astro - MSFT

2014 is on a roll, thanks to your continued feedback and participation in customizing the tools. We’ve been very much focused on improving user experience by shortening workflows and expanding performance insight. Our goal is to ensure you get the...(read more)

5 Things You Can Do to Help Drive Local/Mobile Customers to Your Business

June 26, 2014 by Tina Kelleher - MSFT

If you missed last month's post from Anna Hughes, How to Reach Your Local and Mobile Customers with Bing Ads , you may want to read through it prior to looking at this post; it provides a lot of great context around the mobile opportunity that you, as...(read more)

Get Started Australia (Part 6/9): Using Match Types & Negative Keywords

June 23, 2014 by Rebecca Lien - MSFT

As talked about in the previous post , once we have found the right keywords for the campaign, we will need to know which match type to use so Bing Ads knows how restrictively or aggressively we want the search queries to match to our keywords. In this...(read more)

Bing Ads Video Gallery: How To, What's New and More

June 16, 2014 by Tina Kelleher - MSFT

If you're a regular here on the Bing Ads Blog, chances are you've noticed that we regularly provide updates on the latest releases and newest features, alongside tips and tricks to help you get the most out of your search advertising campaigns. Our...(read more)

Looking for Your Next Customer? Reach Your Business Goals with Bing Ads

June 06, 2014 by John Gagnon - MSFT

Whatever kind of business you run – a restaurant, an auto shop, a clothing boutique, or anything else, you know finding new customers is not easy. How do you attract customers in a cost-effective, convenient way? The answer may be in your hand...(read more)

New to PPC Marketing: Resources for Getting Started with Bing Ads

June 03, 2014 by Tina Kelleher - MSFT

As I mentioned in yesterday's blog post , getting up to speed with search engine marketing can be a daunting task. From learning the terminology to understanding account structure and how a tweak in one area can affect results in another, there's a lot...(read more)

Get Started Australia (Part 5/9): Finding & Selecting the right Keywords:

May 29, 2014 by Lakshmi Sasidharan - MSFT

In the previous post, we talked about campaign, ad group structure and settings , now let’s take a look at ways of finding the right Keywords. What is a Keyword? It is a word or phrase that triggers your ad on the Bing search results page when it...(read more)

Get Started Australia (Part 4/9): Campaign and Ad Group Structure, Settings and Strategy

May 14, 2014 by Kiran Moryani - MSFT

In our last post, Creating Your Bing Ads Account Structure Using the Three S’s , we talked about the three common elements of a great account structure: Strategy, Settings and Structure. In this article, we will look at the 3 S’s in more detail...(read more)

Bing Ads Adding Support Services: 24/7 Live Chat Support and Industry Insights Portal

May 13, 2014 by Stephen Sirich - MSFT

Here at Bing Ads, we do all we can to offer you, our advertisers, the tools, insights and controls to help your business succeed. Over the past few weeks, we’ve shared numerous updates, including Broad Match opportunities , the introduction of Product...(read more)

Bing Ads Academy: Importing Google AdWords Campaigns into Bing Ads

May 13, 2014 by Katrina Morris - MSFT

Welcome to the Bing Ads Academy blog series. In this series we will talk you through the basics of Bing Ads, Bing Ads Editor and Bing Ads Intelligence, with blogs dedicated to setting up our latest features, the reports provided in Bing Ads and how to...(read more)

The 2 Bing Ads Settings That Control Where Your Ad Shows Up

May 12, 2014 by Anar Alimov - MSFT

Advertisers have asked us how location targeting works in Bing Ads and for clarity around what other kinds of things impact the answer to the question: where are my ads going to be displayed? In response, we’ve recently updated our documentation...(read more)

Get Started Australia (Part 3/9): Creating Your Bing Ads Account Structure Using the Three S’s

April 30, 2014 by Laura Vukelic - MSFT

This nine part blog series aims to guide SMB’s through understanding and managing their search marketing strategy with Bing Ads. So far, the various online marketing channels, the difference between paid and organic search and the jargon associated...(read more)

Get Started Australia (Part 2/9): Difference Between Paid Results And Organic Results

April 06, 2014 by Laura Vukelic - MSFT

Published on behalf of Sam Torpey, Search Account Manager Our previous blog brought to light the different types of online marketing. Paid search and organic search were both mentioned, but what is the difference between paid results and organic results...(read more)

Calling All Agencies: Claim Your Free Bing Ads Agency Welcome Kit

April 03, 2014 by Dalip Tyagi - MSFT

First, I want to say thanks to all our partners and agencies for their feedback on the Welcome Kits we distributed last fall. As always, we took your feedback seriously and rebuilt the assets with agencies new to Bing Ads in mind. The new and improved...(read more)

Get Started Australia (Part 1/9): Why Paid Search?

March 07, 2014 by Valerie Tan - MSFT

Small Business Australia – finding the way online (Part 1/9) If you’re a small business owner in Australia, you are one of 2.7 million businesses striking it out on their own to make a difference in their respective fields. Small business...(read more)

Join the UK Bing Ads Starter Webinar on the 18th of March

February 25, 2014 by Simone Schuurer - MSFT

If you’ve recently joined as a Bing Ads customer (or interested in doing so soon) you may benefit from our free Bing Ads webinar on Tuesday the 18 th of March at 10AM GMT. In the webinar you will learn how to: 1. Set up your first search ads...(read more)

Sales Tax Holidays: An Opportunity for Both Back-to-School Retailers and Shoppers

July 25, 2014 by Shelby Gagnon - MSFT

Summer's back-to-school shopping season is the second-brightest period for retailers. When paired with the sales tax holidays, the combined season gives shoppers an opportunity to save even more on much needed school supplies, and gives retail search...(read more)

Higher Education Insights to Help Reach Prospective Students with Bing Ads

July 01, 2014 by Klara Stover - MSFT

Recessions affect most industries adversely, but in any recession, there are always industries that not only carry-on, but thrive. Discount retailers benefit from shoppers looking for quantity rather than quality. “Sin” industries benefit...(read more)

Back to School with Bing Ads: Our Top Tips for an A+ Season of Sales

June 19, 2014 by Shelby Gagnon - MSFT

For children, there is nothing more depressing than seeing back-to-school shopping displays and advertisements as summer vacation kicks off. For parents and retailers, there is nothing better. Back-to-school is a retailer’s dream – the...(read more)

Sign Up for Our Free European Travel Webinar on June 4th

May 22, 2014 by Simone Schuurer - MSFT

Update: If you have missed the European Travel Webinar you can listen to a recording of it here. This summer those in the travel industry (or looking after travel PPC accounts) have plenty to look forward to. Not only will they benefit from the usual...(read more)

Unlocking Advertiser Insights with Big Data from Bing Ads

May 19, 2014 by Lars Hirsch - MSFT

By now, most everyone has heard the term “big data.” It captures the notion that today we have the ability to collect and analyze vast amounts of information – information from customer transactions, social media sites, public records...(read more)

Get Onboard for Summer Travel Opportunities with Bing Ads

May 06, 2014 by Stephen Sirich - MSFT

To me, travel means three things: finding great food, fascinating cultures, and desirable weather. I’ll often use searches on Bing to find that elusive combination. I’m by no means alone – according to visual.ly, eight in 10 travelers...(read more)

Optimising UK Paid Travel Campaigns to Search Seasonality

May 06, 2014 by James Murray - MSFT

Changing seasons, changing mind-set After months of dreary British weather there is definitely evidence that summer is coming. Evenings are getting lighter, the sun is shining more often and heavy coats are gradually being stowed away for another year...(read more)

2014 World Soccer Championship Provides Huge Opportunities for Bing Ads Advertisers

April 24, 2014 by Peter Haubold - MSFT

Every four years, the world holds it breath for a few weeks. This is the time when the fate of nations is decided. It’s the time when heroes are born, when battles of epic proportions unfold and tragedies larger than life are being written. It’s...(read more)

Celebrate the 100th Anniversary of Mother’s Day with Bing Ads

April 10, 2014 by Shelby Gagnon - MSFT

Did you know that this year marks the 100 th anniversary of Mother’s Day? Hats off to President Woodrow Wilson for signing a bill to recognize Mother’s Day as a national holiday in 1914! [1] Mother's Day is the 3 rd largest retail holiday...(read more)

Are You Ready for the Last Dash for Tax Season? Ask Me about Financial Services Search Strategies

March 24, 2014 by Lucy Wang - MSFT

I’m Lucy Wang, Senior Vertical Marketing Lead of Financial Services with Bing Ads. While Financial Services industry had certainly met its challenges in the past few years, it is now enjoying a major comeback. I would like to share some useful tactics...(read more)

Seasonal Opportunities: Get Your Free Copy of the Bing Ads Tax Season eBook

February 03, 2014 by Dalip Tyagi - MSFT

Now that it's February, competition is heating up for keywords related to tax preparation services. Seasonal spikes in keyword popularity bring new opportunities to expand your search advertising campaigns, reach new clients and grow your business. ...(read more)

Make Tax Season a Time to Connect with Customers on the Yahoo Bing Network

January 21, 2014 by Lucy Wang - MSFT

For most people, tax time now means a lot of extra time spent online. They use the digital world to research tax information, hunt for tax-related resources, and file taxes. In fact, some 131.1 million tax returns were submitted electronically in 2012...(read more)

Three Key Tips for Romancing Valentine’s Day Shoppers

January 10, 2014 by Shelby Gagnon - MSFT

Valentine’s Day is a sweet time for retail sales. It’s one of the largest retail holidays following Winter Holidays and Back to School, with $18.6 billion estimated sales in 2013. The average consumer spent $130 on Valentine’s Day last...(read more)

Seven Easy-To-Apply PPC Tips to Market Your Business for Valentine’s Day

January 01, 2014 by Simone Schuurer - MSFT

Just when you started to wonder what to do with your creativity after the retail bonanza that Christmas brings with it, a smaller but nice opportunity is tugging your sleeves for attention: Valentine’s Day. Although wise men, women and song writers...(read more)

It’s the Most Wonderful Time of the Year Again – Tax Season

December 14, 2013 by Tracy Northcutt - MSFT

It's that time of year again. Yes, it's the holidays – and that's all good – but it's also time people start thinking about taxes. Tax season can be daunting for some, but amidst the gloom, there's a silver lining for others; tax season...(read more)

Bing Ads Class Room Training Provided by Cardinal Path Starting June 10th in NYC

June 07, 2013 by Dalip Tyagi - MSFT

Over the last few months, we've been collaborating with Cardinal Path and found that most of their past training attendees were interested in taking Bing Ads training. As part of our continued commitment to the search marketing community, we assisted...(read more)

Bing Ads at SES Toronto & Discount Code

June 04, 2013 by Andrew Yang - MSFT

For those that will be in Toronto, Canada on June 13 and 14 th , Bing Ads is a proud sponsor of SES Toronto . Stop by our sponsored session: Bing Ads: The Must Have Component in Your Canadian Acquisition Strategy. This hour long panel with some of the...(read more)

Bing It On! Tune Your Site and Apps to Maximize Search Jump Start

June 03, 2013 by Ricky Poole - MSFT

Are you looking for some tips and best practices on how build Web sites that are easy to discover? Look no further! Join us Tomorrow, June 4 th from 1:00pm – 3:00 pm (PDT) in our virtual classroom to show you best and fastest way to direct traffic...(read more)

Give Some Roar to your SEO to perform in the Bing Organic Results - SMX London

May 21, 2013 by Simone Schuurer - MSFT

Much to the dislike of my husband who is an Eagle my job somehow tends to take me to the homes of more high profile football clubs. Late last year work took me to Arsenal’s Emirates stadium and last week SMX London summoned me -along with plenty...(read more)

Presented by Bing Ads: SEMPO Canada Search Summit May 14th

May 07, 2013 by Andrew Yang - MSFT

Are you in the Vancouver area? Bing Ads is proud to present the SEMPO Canada Search Summit on May 14, 2013 at the Empire Landmark Hotel. This is a must attend event which will be covering SEO, PPC, Analytics and Canadian data. We have a number of excellent...(read more)

Use our Priority Code to Register for SMX London with a Discount today!

April 24, 2013 by Simone Schuurer - MSFT

On the 15 th and 16 th of May the Bing Ads community team will be covering Search Marketing Expo London, the search marketing conference for experienced internet marketers, which will takes place at the home of Chelsea football club: Stamford Bridge....(read more)

Meet Our Team! Top 3 Tips By Teammate at SES NY

March 28, 2013 by Christen Anderson - MSFT

It’s the last day of SES NY and the Bing Ads booth is brewing! Loads of attendees with questions, stories and knowledge around Bing Ads and search in general. If you have been to SES you know what I am talking about as the house is packed with search...(read more)

7 Bing Insights Your Business Will Want To Know About - SES NY

March 28, 2013 by Sharon Hunter - MSFT

Greetings from SES NY 2013! I had the opportunity to attend the Meet the Experts: Roundtable Forum with Jason Dailey , Senior Director, Search Evangelist, Microsoft. There was a lot of interaction during the session. Below you will find some of the insights...(read more)

15 Things You Must Know After Day 1 of SES NYC

March 27, 2013 by Christen Anderson - MSFT

Day 1 of SES NYC is over and I am flooded by the fire hydrant of great information, excited by the great customer engagement at the booths and well to be frank, a little hurt, as in I have a few blisters from walking so much…but all and all it...(read more)

Live from New York City: SES Coverage Starts Tomorrow!

March 25, 2013 by Christen Anderson - MSFT

Hello! I’m Christen (that’s me in the scarf) and I am going to be your guide at SES NYC . You can trust me as a Microsoft employee who runs the Bing Ads Training and Accreditation program, third-year SES attendee, and suitcase-packing extraordinaire...(read more)

Wrapping Up SMX West and Gearing Up for SES New York!

March 22, 2013 by Ricky Poole - MSFT

Spring is in the air, and if you’re in the search industry, you've probably got a few events lined up on your calendar. Last week, we attended SMX West , next week we'll be at SES New York and we're planning on attending SMX Advanced in Seattle...(read more)

SES New York Is Coming Up – Enter This Discount Code and Meet Our Speakers

March 12, 2013 by Aurea Astro - MSFT

The annual Search Engine Strategies conference in New York is right around the corner, and we can’t wait to see you there! We’ll be sharing updates on sessions we know you’ll find valuable, tips from search marketing experts, as well...(read more)

SMX West Starts Monday- Meet Our Speakers and Discount Code Offer

March 07, 2013 by Aurea Astro - MSFT

The annual Search Marketing Expo West is just a couple days away, and Bing Ads is sending some of our finest over to speak and engage with you. If you haven’t registered , you might be interested in peeking at the agenda-at-a-glance , a great overview...(read more)

eTail Takeaways – Day Two

March 01, 2013 by Pruitt - MSFT

Day Two of eTail has successfully wrapped up and was another interesting day. The best quote I walked away with was, “we’ve evolved past minimizing sites to truly mobilizing sites.” This quote is especially poignant given the attention...(read more)

eTail Takeaways - Day One

February 27, 2013 by Pruitt - MSFT

I wanted to share with you a few key takeaways from the first day of the annual eTail West Conference in Palm Desert, CA. Behavioral and Attitudinal Data Let's start with my favorite quote of the day: “Your best channel is the channel your...(read more)