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Bing Ads Blog

Upcoming Improvement to Bing Ads Account Management via the “Agencies” Tab

April 11, 2014 by Juan Carlos Ousset - MSFT

The “agencies” tab in the present Bing Ads web interface supports a self-serve workflow*, which allows agencies to link to their client customers in the interface and manage campaigns on their behalf. As seen in the following screenshot, this...(read more)

Celebrate the 100th Anniversary of Mother’s Day with Bing Ads

April 10, 2014 by Shelby Gagnon - MSFT

Did you know that this year marks the 100 th anniversary of Mother’s Day? Hats off to President Woodrow Wilson for signing a bill to recognize Mother’s Day as a national holiday in 1914! [1] Mother's Day is the 3 rd largest retail holiday...(read more)

Bing Ads Reporting Series: Understanding the Product Ad Reports

April 08, 2014 by Joe Holliday - MSFT

Of the three blogs so far in this reporting series, this will be the easiest to explain and understand. Why? Because many of you are already familiar with the product ad reports and know how to use them. It’s true! Read on and I’ll explain...(read more)

Get Started Australia (Part 2/9): Difference Between Paid Results And Organic Results

April 06, 2014 by Laura Vukelic - MSFT

Published on behalf of Sam Torpey, Search Account Manager Our previous blog brought to light the different types of online marketing. Paid search and organic search were both mentioned, but what is the difference between paid results and organic results...(read more)

Calling All Agencies: Claim Your Free Bing Ads Agency Welcome Kit

April 03, 2014 by Dalip Tyagi - MSFT

First, I want to say thanks to all our partners and agencies for their feedback on the Welcome Kits we distributed last fall. As always, we took your feedback seriously and rebuilt the assets with agencies new to Bing Ads in mind. The new and improved...(read more)

Bing Ads Express: The Improvements You Requested are Available Now

April 01, 2014 by Raju Nagalinga - MSFT

Here at Bing Ads, we make it a top priority to listen to what you, our customers, have to say about changes and updates we could make that would help improve your experience with our advertising products. We're committed to making the Bing Ads platform...(read more)

Product Ads: More Details, Instructions from the Bing Ads Engineering Team

March 31, 2014 by Sari Harrison - MSFT

As announced on March 26 th Product Ads is now available for all US Bing Ads advertisers. This has been a long-requested ad product from many of you and today, the Engineers from Bing Ads would like to share our perspective on its release, setup details...(read more)

The Bing Ads Editorial Team Wants to Know: Have You Checked the Change Logs Lately?

March 28, 2014 by Albert Wang - MSFT

In this fast moving connected world, it’s sometimes hard to keep track of all the change that are going on around you. You’ve got email updates, news updates, friend status updates, schedule changes and occasional Bing Ads Editorial Guideline...(read more)

The Power of Bing Ads in the Netherlands and Nordics

March 27, 2014 by Jesper Riedel - MSFT

Did you know that… Bing Ads is today available in no less than 35 countries, 14 of which are in Europe, There are three new ad extension features available in all European markets to help you drive click-through rates, That according...(read more)

Introducing Product Ads – A Great Way to Advertise on Bing Ads

March 26, 2014 by David Pann - MSFT

One of the things I like best about my job is being able to introduce you, our advertisers, to new marketing opportunities on Bing Ads. Starting today, Product Ads is available in the U.S., enabling you to increase qualified clicks by including product...(read more)

New in Bing Ads Intelligence: Expand Your Reach with Broad Match Opportunities

March 24, 2014 by Liwei Zhou - MSFT

When you’re just starting to ramp up on how pay-per click (PPC) marketing works, one of the first things you learn about match types is that using broad match can help you capture new and existing volume that you can’t reach through exact...(read more)

Bing Ads Continues to Deliver Great Mobile Momentum on Yahoo Bing Network

March 24, 2014 by Raj Kapoor - MSFT

It’s clear which direction mobile search advertising is headed: up. The numbers become more impressive every day. In a recent report, eMarketer estimated that 129.1 million consumers will use their mobile phone to search by the end of 2014, which...(read more)

Are You Ready for the Last Dash for Tax Season? Ask Me about Financial Services Search Strategies

March 24, 2014 by Lucy Wang - MSFT

I’m Lucy Wang, Senior Vertical Marketing Lead of Financial Services with Bing Ads. While Financial Services industry had certainly met its challenges in the past few years, it is now enjoying a major comeback. I would like to share some useful tactics...(read more)

Three Advertiser Satisfaction Improvements in Your Bing Ads Campaign Page

March 21, 2014 by Sushmitha Kini - MSFT

Bing Ads users highlighted 3 particular opportunities for a faster and more seamless user experience in their Campaigns Page. We would like to announce that they're now live. Please keep the feedback coming. 1. Editorial Alert = Faster access to your...(read more)

New Feature in Bing Ads Gives You a Better View of the Bid Landscape (US Only)

March 20, 2014 by Tracy Chen - MSFT

We are pleased to announce availability of the new Bid Landscape, a feature designed to give you more bidding power with less guesswork. Thinking about changing your bids but worried about what it might do to your impressions or cost? Or maybe you...(read more)

Upcoming Improvement to Bing Ads Account Management via the “Agencies” Tab

April 11, 2014 by Juan Carlos Ousset - MSFT

The “agencies” tab in the present Bing Ads web interface supports a self-serve workflow*, which allows agencies to link to their client customers in the interface and manage campaigns on their behalf. As seen in the following screenshot, this...(read more)

Bing Ads Express: The Improvements You Requested are Available Now

April 01, 2014 by Raju Nagalinga - MSFT

Here at Bing Ads, we make it a top priority to listen to what you, our customers, have to say about changes and updates we could make that would help improve your experience with our advertising products. We're committed to making the Bing Ads platform...(read more)

Product Ads: More Details, Instructions from the Bing Ads Engineering Team

March 31, 2014 by Sari Harrison - MSFT

As announced on March 26 th Product Ads is now available for all US Bing Ads advertisers. This has been a long-requested ad product from many of you and today, the Engineers from Bing Ads would like to share our perspective on its release, setup details...(read more)

Three Advertiser Satisfaction Improvements in Your Bing Ads Campaign Page

March 21, 2014 by Sushmitha Kini - MSFT

Bing Ads users highlighted 3 particular opportunities for a faster and more seamless user experience in their Campaigns Page. We would like to announce that they're now live. Please keep the feedback coming. 1. Editorial Alert = Faster access to your...(read more)

Three Ways to Upgrade Bing Ads Editor and One Important Upgrade on the Way

March 19, 2014 by Ping Jen - MSFT

Bing Ads Editor implements updates in three different ways, based on how critical the upgrade package is. Here is an overview of those three upgrading processes, and an announcement detailing an important upgrade on the way. 1. Optional You receive...(read more)

Relaxing Constraints Around Keyword Normalization in Bing Ads Editor

March 18, 2014 by Viswa R - MSFT

Keyword normalization is the process by which extraneous characters, such as punctuation marks, are removed from both keywords added to Bing Ads campaigns and customer queries entered when searching with Bing. When it comes to setting up your Bing Ads...(read more)

Bing Ads Search Terms Report is Now Live with Expanded Insight by Request

March 13, 2014 by Fady Khoury - MSFT

The Search Terms Report (previously referred to as Search Query Report) is now available in the Bing Ads UI, in all markets. The Search Terms Report (STR) is one of the most important reports advertisers will want to leverage to ensure their campaigns...(read more)

Infographic: Bing Ads is Evolving -- You Spoke, We Listened

March 12, 2014 by Dare Obasanjo - MSFT

Our team spends a lot of time listening your feedback from a variety of sources; from suggestions on UserVoice and @replies to our Twitter account , to comments here on the Bing Ads Blog and posts on our community forums . This feedback often contains...(read more)

New Bing Ads Features Coming this Spring

March 11, 2014 by Devang Gandhi - MSFT

We’ve been hard at work adding new features to Bing Ads in response to your feedback and we wanted to announce some of the upcoming improvements you can expect this Spring. Improvements to Radius Targeting Directly in response to customer...(read more)

Bing Ads March Update: Reporting Improvements Help You Do More with Your Campaign Data

March 10, 2014 by Stephen Sirich - MSFT

Here at Bing Ads, we constantly think about what steps we need to take to help you, our advertisers, be more effective. To that end, we’re constantly working on updates that improve the search advertising experience for you. Just a few months ago...(read more)

New in Bing Ads: Conversion Reporting Kicks Off Platform Update Plans for 2014

February 11, 2014 by Sangeeta Mudnal - MSFT

We’ve been listening to you, our customers and partners, on how we can provide the best ad insights and optimal experiences using the reporting features in Bing Ads. Your engagement on this topic has shaped our platform update plans for 2014, and...(read more)

Bing Ads January Release Summary

February 04, 2014 by Aurea Astro - MSFT

Here's what happened in January. Sitelink Extensions Available in More Markets Sitelinks are newly available in Taiwan, Hong Kong, and Southeast Asia. For details and an overview of this popular feature's global growth since their launch, see Eliot...(read more)

Bing Ads Editor Diary – Upcoming Sync Result Window Enhancements

January 29, 2014 by Ping Jen - MSFT

In the upcoming Editor release, you will be able to validate Get/Post changes with ease by leveraging the enhanced sync result window. Overview of enhancements to the Sync Result Window 1) Validate changes at a glance After a Get or Post process...(read more)

Bing Ads Sitelink Extensions Now Available in Taiwan, Hong Kong, and Southeast Asia

January 24, 2014 by Eliot Li - MSFT

Since the 2012 launch of sitelink extensions in the US, we’ve been aggressively expanding its availability globally. Starting with the UK in the 1 st quarter of 2013, we've made sitelinks available to advertisers in France, Germany, Canada, Western...(read more)

Bing Ads Editor Update: Upcoming Sync Setting Enhancements

January 22, 2014 by Ping Jen - MSFT

In the upcoming Editor release, you will be able to streamline the Get/Post Changes process and make it more efficient by leveraging the enhanced Sync Setting option. The following list outlines these updates. Enhancements 1) New Location...(read more)

Calling All Agencies: Claim Your Free Bing Ads Agency Welcome Kit

April 03, 2014 by Dalip Tyagi - MSFT

First, I want to say thanks to all our partners and agencies for their feedback on the Welcome Kits we distributed last fall. As always, we took your feedback seriously and rebuilt the assets with agencies new to Bing Ads in mind. The new and improved...(read more)

Why Paid Search?

March 07, 2014 by Valerie Tan - MSFT

Small Business Australia – finding the way online (Part 1/9) If you’re a small business owner in Australia, you are one of 2.7 million businesses striking it out on their own to make a difference in their respective fields. Small business...(read more)

Join the UK Bing Ads Starter Webinar on the 18th of March

February 25, 2014 by Simone Schuurer - MSFT

If you’ve recently joined as a Bing Ads customer (or interested in doing so soon) you may benefit from our free Bing Ads webinar on Tuesday the 18 th of March at 10AM GMT. In the webinar you will learn how to: 1. Set up your first search ads...(read more)

Spring Cleaning Checklist: Get Rid of the Digital Dust Bunnies in Your Bing Ads Accounts

January 30, 2014 by Shelby Gagnon - MSFT

If you’re anything like me, you were glad to survive the holiday season, kick off the New Year, and are amazed that spring is just around the corner – which means it’s time for a digital spring cleaning of your Bing Ads accounts. ...(read more)

3 Agency Best Practices for Using Bing Ads from the JXT Group Case Study

January 23, 2014 by Elizabeth Parker - MSFT

Making sure your agency is taking advantage of all of Bing Ads resources and features is critical for your success on the Yahoo Bing Network. JXT Group is a mid-sized agency that provides online advertising and ecommerce solutions for a diverse group...(read more)

5 Best Practices When Signing in to Bing Ads with a Microsoft Account

January 13, 2014 by Dare Obasanjo - MSFT

In October, we took the first step in making Microsoft accounts the preferred way to sign in to Bing Ads . Since making this change, we’ve received a number of questions from advertisers and agencies about the best way to manage the transition without...(read more)

Bing Places for Business is Now Available in Italy, Brazil and Australia

December 11, 2013 by Isabell Sheang - MSFT

We are excited to bring Bing Places for Business to more international countries. With the release to Italy, Brazil and Australia, Bing Places for Business is now available in 9 countries, including US, Canada, UK, Germany, Spain, and India. Consumers...(read more)

Bing Places Now Available to Local Businesses in Germany and Spain

December 02, 2013 by Isabell Sheang - MSFT

Bing Places for Business is now available in Germany and Spain. Bing Places for Business is a free tool that allows you to easily and quickly create an online business profile that helps increase the discoverability of your business by millions of searchers...(read more)

New Content and Course Offerings for the Bing Ads Accredited Professional Program

November 20, 2013 by Christen Anderson - MSFT

We’re pleased to announce that we’re updating and improving the Bing Ads Accredited Professional Program . This update includes revamped courses as well as new ones. Our exam also has new and updated questions. The list below highlights the...(read more)

Adding Digital Marketing Magic to a Creative Paper Cup Company

November 18, 2013 by Simone Schuurer - MSFT

In 2012 we introduced you to the Digital Marketing Makeover . A bid by us and a team of experienced Bing Ads Accredited Professionals to help small businesses thrive in economical challenging times by offering digital marketing advice. So far we’ve...(read more)

Social Media Marketing for Small Businesses: Don't Be That Guy... Be Fonzie

November 15, 2013 by Tina Kelleher - MSFT

If you're reading through the posts here on the Bing Ads Blog, it's probably pretty safe to assume that you're already well aware of what pay-per-click (PPC) is all about. You may have even tried your hand at e-mail marketing, direct mail, print, radio...(read more)

Bing Places for Business is Now Available in India

November 01, 2013 by Isabell Sheang - MSFT

Following the recent release of Bing Places for Business in the UK and Canada , we are pleased to announce that Bing Places for Business is now available in India. Consumers are looking for local information. With the fast growing penetration of broadband...(read more)

Get All Your Retail PPC Questions Answered In Our First LinkedIn Ask an Expert

October 30, 2013 by Simone Schuurer - MSFT

We’re excited to invite you to the very first Ask an Expert in our Bing Ads LinkedIn group which will take place from Monday the 4 th of November until Friday the 8 th of November . For this first Ask an Expert we’ve lined up trans-Atlantic...(read more)

Bing Ads Accredited Professional Program has New Certificates and Badges

October 20, 2013 by Christen Anderson - MSFT

Welcome again to the new look for Bing! We’ve been busy here at the Bing Ads Accredited Professional program, and you can see the results on our site . As you know, joining the Bing Ads Accredited Professional program brings some great benefits...(read more)

Find a Pro to Help Manage Your Bing Ads PPC Campaigns

September 21, 2013 by Christen Anderson - MSFT

Everybody's got something they're passionate about, something they were born to do. For some, that passion can drive them to start a business where they can do what they love all day long... as the saying goes, if you can manage that, you'll never...(read more)

Celebrate the 100th Anniversary of Mother’s Day with Bing Ads

April 10, 2014 by Shelby Gagnon - MSFT

Did you know that this year marks the 100 th anniversary of Mother’s Day? Hats off to President Woodrow Wilson for signing a bill to recognize Mother’s Day as a national holiday in 1914! [1] Mother's Day is the 3 rd largest retail holiday...(read more)

Are You Ready for the Last Dash for Tax Season? Ask Me about Financial Services Search Strategies

March 24, 2014 by Lucy Wang - MSFT

I’m Lucy Wang, Senior Vertical Marketing Lead of Financial Services with Bing Ads. While Financial Services industry had certainly met its challenges in the past few years, it is now enjoying a major comeback. I would like to share some useful tactics...(read more)

Seasonal Opportunities: Get Your Free Copy of the Bing Ads Tax Season eBook

February 03, 2014 by Dalip Tyagi - MSFT

Now that it's February, competition is heating up for keywords related to tax preparation services. Seasonal spikes in keyword popularity bring new opportunities to expand your search advertising campaigns, reach new clients and grow your business. ...(read more)

Make Tax Season a Time to Connect with Customers on the Yahoo Bing Network

January 21, 2014 by Lucy Wang - MSFT

For most people, tax time now means a lot of extra time spent online. They use the digital world to research tax information, hunt for tax-related resources, and file taxes. In fact, some 131.1 million tax returns were submitted electronically in 2012...(read more)

Three Key Tips for Romancing Valentine’s Day Shoppers

January 10, 2014 by Shelby Gagnon - MSFT

Valentine’s Day is a sweet time for retail sales. It’s one of the largest retail holidays following Winter Holidays and Back to School, with $18.6 billion estimated sales in 2013. The average consumer spent $130 on Valentine’s Day last...(read more)

Seven Easy-To-Apply PPC Tips to Market Your Business for Valentine’s Day

January 01, 2014 by Simone Schuurer - MSFT

Just when you started to wonder what to do with your creativity after the retail bonanza that Christmas brings with it, a smaller but nice opportunity is tugging your sleeves for attention: Valentine’s Day. Although wise men, women and song writers...(read more)

It’s the Most Wonderful Time of the Year Again – Tax Season

December 14, 2013 by Tracy Northcutt - MSFT

It's that time of year again. Yes, it's the holidays – and that's all good – but it's also time people start thinking about taxes. Tax season can be daunting for some, but amidst the gloom, there's a silver lining for others; tax season...(read more)

Marketplace Insights: Yahoo Bing Network UK Finance Vertical Trends for the New Year

December 03, 2013 by Kate Newton - MSFT

December ‘tis the season to be jolly, but while we are enjoying and over-indulging ourselves now in festive follies of fun, there comes that point in the new year when a post-Christmas detox is a necessity and we step tentatively onto the bathroom...(read more)

Search Marketers, It’s Time to Get Ready for a Busy Shopping Season

November 25, 2013 by Stephen Sirich - MSFT

Holidays are almost here, so bring on the cheer – and as a search advertiser, this is the most exciting time of year. As we know from last year, the top ten highest spend days for online shopping all happened during the winter holiday period. ...(read more)

Marketplace Insights: Hot Early-Bird Travel Insights for UK Advertisers on the Yahoo Bing Network

November 25, 2013 by Kate Newton - MSFT

The weather outside may be frightful, with the only real light coming from the festive tree lights being reflected in the snow and ice. With the cold long nights of winter spent tucked up with blankets, snuggly bed socks and internet enabled gadgetry...(read more)

Get All Your Retail PPC Questions Answered In Our First LinkedIn Ask an Expert

October 30, 2013 by Simone Schuurer - MSFT

We’re excited to invite you to the very first Ask an Expert in our Bing Ads LinkedIn group which will take place from Monday the 4 th of November until Friday the 8 th of November . For this first Ask an Expert we’ve lined up trans-Atlantic...(read more)

Key Dates and Tips for Managing Your Bing Ads Budget Throughout the Holiday Season

October 29, 2013 by Pruitt - MSFT

You and your elves have worked hard to prepare for a successful holiday selling season – reviewing last year’s ad campaign performance, launching and testing holiday keywords, creating your festive seasonal ad copy, and maybe you even came...(read more)

How a Higher Quality Score in Bing Ads Can Mean More Clicks and More Sales

October 25, 2013 by Pruitt - MSFT

Retailers are optimizing their holiday campaigns to cash in on holiday spending. Since the holidays account for about 20-40% of revenues for many retailers , getting your ads live and running optimally is essential! You may be tempted to run on every...(read more)

Insights from Digital Dealer: Search Plays a Critical Role for Auto Buyers Looking For a New Vehicle

October 16, 2013 by Haider Rafique - MSFT

This week at the Digital Dealer Conference and Exposition in Las Vegas, I gave a presentation on how search plays a critical role for auto buyers who're looking for a new vehicle and the opportunities their online research presents to our advertisers...(read more)

Travel Vertical Insights: Digital is Evolving and Travel Enterprises Must Innovate to Remain Relevant

October 12, 2013 by Pruitt - MSFT

I recently attended EyeForTravel’s Travel Distribution Summit with a few of my Microsoft and Bing Partners. It was a great event bringing key players within the travel industry together to discuss and learn about new and emerging digital trends...(read more)

Bing Ads Class Room Training Provided by Cardinal Path Starting June 10th in NYC

June 07, 2013 by Dalip Tyagi - MSFT

Over the last few months, we've been collaborating with Cardinal Path and found that most of their past training attendees were interested in taking Bing Ads training. As part of our continued commitment to the search marketing community, we assisted...(read more)

Bing Ads at SES Toronto & Discount Code

June 04, 2013 by Andrew Yang - MSFT

For those that will be in Toronto, Canada on June 13 and 14 th , Bing Ads is a proud sponsor of SES Toronto . Stop by our sponsored session: Bing Ads: The Must Have Component in Your Canadian Acquisition Strategy. This hour long panel with some of the...(read more)

Bing It On! Tune Your Site and Apps to Maximize Search Jump Start

June 03, 2013 by Ricky Poole - MSFT

Are you looking for some tips and best practices on how build Web sites that are easy to discover? Look no further! Join us Tomorrow, June 4 th from 1:00pm – 3:00 pm (PDT) in our virtual classroom to show you best and fastest way to direct traffic...(read more)

Give Some Roar to your SEO to perform in the Bing Organic Results - SMX London

May 21, 2013 by Simone Schuurer - MSFT

Much to the dislike of my husband who is an Eagle my job somehow tends to take me to the homes of more high profile football clubs. Late last year work took me to Arsenal’s Emirates stadium and last week SMX London summoned me -along with plenty...(read more)

Presented by Bing Ads: SEMPO Canada Search Summit May 14th

May 07, 2013 by Andrew Yang - MSFT

Are you in the Vancouver area? Bing Ads is proud to present the SEMPO Canada Search Summit on May 14, 2013 at the Empire Landmark Hotel. This is a must attend event which will be covering SEO, PPC, Analytics and Canadian data. We have a number of excellent...(read more)

Use our Priority Code to Register for SMX London with a Discount today!

April 24, 2013 by Simone Schuurer - MSFT

On the 15 th and 16 th of May the Bing Ads community team will be covering Search Marketing Expo London, the search marketing conference for experienced internet marketers, which will takes place at the home of Chelsea football club: Stamford Bridge....(read more)

Meet Our Team! Top 3 Tips By Teammate at SES NY

March 28, 2013 by Christen Anderson - MSFT

It’s the last day of SES NY and the Bing Ads booth is brewing! Loads of attendees with questions, stories and knowledge around Bing Ads and search in general. If you have been to SES you know what I am talking about as the house is packed with search...(read more)

7 Bing Insights Your Business Will Want To Know About - SES NY

March 28, 2013 by Sharon Hunter - MSFT

Greetings from SES NY 2013! I had the opportunity to attend the Meet the Experts: Roundtable Forum with Jason Dailey , Senior Director, Search Evangelist, Microsoft. There was a lot of interaction during the session. Below you will find some of the insights...(read more)

15 Things You Must Know After Day 1 of SES NYC

March 27, 2013 by Christen Anderson - MSFT

Day 1 of SES NYC is over and I am flooded by the fire hydrant of great information, excited by the great customer engagement at the booths and well to be frank, a little hurt, as in I have a few blisters from walking so much…but all and all it...(read more)

Live from New York City: SES Coverage Starts Tomorrow!

March 25, 2013 by Christen Anderson - MSFT

Hello! I’m Christen (that’s me in the scarf) and I am going to be your guide at SES NYC . You can trust me as a Microsoft employee who runs the Bing Ads Training and Accreditation program, third-year SES attendee, and suitcase-packing extraordinaire...(read more)

Wrapping Up SMX West and Gearing Up for SES New York!

March 22, 2013 by Ricky Poole - MSFT

Spring is in the air, and if you’re in the search industry, you've probably got a few events lined up on your calendar. Last week, we attended SMX West , next week we'll be at SES New York and we're planning on attending SMX Advanced in Seattle...(read more)

SES New York Is Coming Up – Enter This Discount Code and Meet Our Speakers

March 12, 2013 by Aurea Astro - MSFT

The annual Search Engine Strategies conference in New York is right around the corner, and we can’t wait to see you there! We’ll be sharing updates on sessions we know you’ll find valuable, tips from search marketing experts, as well...(read more)

SMX West Starts Monday- Meet Our Speakers and Discount Code Offer

March 07, 2013 by Aurea Astro - MSFT

The annual Search Marketing Expo West is just a couple days away, and Bing Ads is sending some of our finest over to speak and engage with you. If you haven’t registered , you might be interested in peeking at the agenda-at-a-glance , a great overview...(read more)

eTail Takeaways – Day Two

March 01, 2013 by Pruitt - MSFT

Day Two of eTail has successfully wrapped up and was another interesting day. The best quote I walked away with was, “we’ve evolved past minimizing sites to truly mobilizing sites.” This quote is especially poignant given the attention...(read more)

eTail Takeaways - Day One

February 27, 2013 by Pruitt - MSFT

I wanted to share with you a few key takeaways from the first day of the annual eTail West Conference in Palm Desert, CA. Behavioral and Attitudinal Data Let's start with my favorite quote of the day: “Your best channel is the channel your...(read more)