Bing Ads To Launch Excel Add-In To Streamline Campaign Management

In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center.

Here’s what the process will look like:

bing ads excel add-in

Essentially users will have the option to use Bing Ads Editor or the Excel Add-In. The Add-In allows Excel users to bypass the step of having to upload or paste data from Excel to Editor and then uploading the data from Editor to the data center.

A launch date hasn’t been set, but Bing Ads is holding a webinar on the Excel Add-In and Bing Ads Editor on September 12.

It’s refreshing to see Bing Ads finally incorporating Excel more thoroughly into its product. In June, they released an update to the Bing Ads Intelligence Excel Add-In and rolled out the option to download reports to directly Excel rather than having to go through the hassle of converting CSV files.

Related Topics: Channel: SEM | Microsoft: Bing Ads | Microsoft: Bing Webmaster Tools

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • Ronnie’s Mustache

    Wow- integrating two Microsoft products…groundbreaking stuff for Bing! ;)

    Just curious- Does their editor work on OSX yet?

    I’ve been using a third party software to manage/ automate campaigns.

    As an advertiser, I really like Adcenter, in terms of the ROI. However, the platform is a nightmare.

  • kimberly537

    my Aunty Clara got an almost new white Ford C-Max only from working parttime online. websites w­w­w.J­A­M­20.c­o­m

  • Ginny Marvin

    The Bing Ads Editor doesn’t work on Mac, yet. I asked about that recently: http://searchengineland.com/bing-ads-sneak-peeks-editor-updates-answers-burning-mac-version-question-170854

    In summary: it’s on the radar, but still no actual news on that front.

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