Bing Set To Advertise During Golden Globe Awards

bing-logoMicrosoft is set to run a pair of television ads during Sunday’s broadcast of the Golden Globe awards, according to the Seattle PI.

Bing is, of course, no stranger to TV advertising and marketing in general — what with that $80 million marketing war chest and all back on day one. But the commercials that will air Sunday are different from what you’ve seen before; they’re “not very search-y,” as we might say around the SEL water cooler.

There are two ads: one for Bing and one for Windows Phone 7. Both play on the Bing “decision engine” idea by having aspiring actors explain why they decided to get into acting, followed by a message that “pre-congratulates the Golden Globe winners of tomorrow.”

The ads also share Microsoft’s new slogan, “Be what’s next.”

Microsoft has been pushing Bing on television since it launched in 2009. We compiled several of the TV ads last year. There was also the clever Daily Show tie-in and the not-so-clever Hulu Bing-a-thon.

Postscript: Almost simultaneous to our post here about the TV ads, Bing was announcing several Golden Globes-related search features, including a special Instant Answer, a Visual Search Gallery, and more.

Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Marketing


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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