Sign up for weekly recaps of the ever-changing search marketing landscape.
Bing Boasts Continuous Updates To Their Search Engine Daily
Bing deploys multiple updates per day in an effort to constantly improve the search results and features.
Dr. Jan Pedersen, Chief Scientist, Bing and Information Platform R&D, wrote this morning on the Bing blog that Bing is continuously updating their search engine “multiple times per day.”
Some may think that Microsoft is a big company that’s slow to make changes, but the blog post explains that is at least not the case when it comes to Bing, their search engine.
“Four years ago, Bing engineers deployed new features once a month,” they said. But now Bing ships “features to production multiple times per day,” he added. This is based on Bing taking a different approach through what is known as agile development.
Now Bing has 600 engineers, six times the number they had four years ago. They are running 20,000 tests, a 10-fold increase, per submission attempt, and have kept feature submission times below 30 minutes.
In short, Bing is doing a lot, constantly improving, testing, updating and investing in their search technology in order to compete with Google’s incredibly frequent updates.