• Spencer

    The funny thing I find about this post is that Exact Match Domains rank extremely well in Bing, so getting the right domain could be really important if you want to rank for a certain keyword over your competitors.

  • http://www.horse-and-carriage-hire.co.uk/ Asian Wedding Horses

    What do you mean by bad history? I have owned my Domain http://www.weddinghorses.com/ since 2005 and it was NR1 on all SE’s for Years. Then suddenly no more. Not sure what has happened. Any ideas would be appreciated please?

  • Marcus Aurelius

    So just forget about branding huh? My advice to those reading would be this; don’t take long term strategic advice from someone who decided that it would be a good long term strategy to compete against Google.

  • Chris Koszo

    Lol that’s pretty lowbrow. I like Duane a lot but you made me laugh.

  • http://www.bowlerhat.co.uk Marcus

    I think this is pretty solid advice and I am sure I watched a video with Matt Cutts making the same suggestion. Some more on that here: http://www.seroundtable.com/google-old-penalties-expired-domain-17883.html

    I always like to refer to basic common sense (and take SEO out of the picture) – if you are paying a lot of money for a domain and it has a really dirty history then I would not want that stain attached to my brand / business / website.

    It’s the same thing as the dodgy links crowd – do you really want links to your cheap mattresses (etc) hacked onto the bottom of wordpress themes around the web? Do you really want a customer to find some gibberish article that links to your site? Do you really want to inherit someones past SEO? Even more so if that SEO was so successful they did not even renew the domain registration.

    Ultimately it is pretty easy to do a domain audit and you can use some Google-Fu and a couple of tools. Link Detox would give you a 5 minute idea of the backlink profile and some googling around would give you more still.

  • http://www.bloggingfromparadise.com/ Ryan Biddulph


    Good points! Why worry over finding the perfect domain name? Go with the name that vibes with your brand and build your campaign around that idea. Simple and direct way to take search engine stress out of the equation.


  • Paul Evans

    Because you have been posting spam comments which includes links to your site. :)

  • http://www.horse-and-carriage-hire.co.uk/ Asian Wedding Horses

    Interesting theory, but luckily not a correct one.