Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]

google-bing-new-logosBing ended 2013 with an all-time high market share of search activity inside the US; but, it was Google with the biggest monthly gain in December, according to the latest comScore qSearch data.

Google’s share of search queries was up 0.6 percent in December to 67.3 percent. Using comScore’s numbers, that’s Google’s second-highest share estimate ever. Last February, comScore estimated Google’s market share at 67.5 percent. Looking at year-over-year numbers, Google rose from 66.7 percent in December 2012 to last month’s 67.3 percent.

Bing only gained one-tenth of a percent between November and December 2013, but its estimated 18.2 percent of all searches is another all-time high. Bing’s gains are more substantial year-over-year. It went from 16.3 percent in December 2012 to 18.2 percent last month — an almost 12 percent gain for the 2013 calendar year.


Yahoo’s 10.8 percent in December is another all-time low. On the company’s most recent earnings call, CEO Marissa Mayer admitted the obvious — that Yahoo’s search share is falling and that the company is basically trading share with Microsoft.

Overall search query volume was up slightly in December after a bigger six percent drop in November.

Related Topics: Channel: Industry | Stats: comScore | Stats: Popularity


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Charles – The Great and Powerf

    The real story is that Google is barely maintaining their Search Engine Market Lead with the success of Android. With Rockstar destroying Android, 2014 will be the year Bing matches Google search queries. And then 2015 is when Bing dominates Google and Google became the company we all forgot.

  • Robert Coats

    I have yet to see real world analytics data that was anywhere close to comscore’s “search share” reports. Ever. In real world results, Google’s search share is around 90% (even higher in some niches). That is why PPC budgets are focused on AdWords.

    The lowest search share I have ever seen for Google was with a client based in Redmond, WA, the heart of Microsoft, and even his site had a search share of 74% for Google. The bulk of his clientele? Micosofties.

  • Thomas

    I have a client that gets just as many leads from bing as he does from google with paid adverts. And his paid bing leads cpa is much lower and of a higher quality. From an organic stand point you are completely correct, organically google brings about 90% of all my clients traffic.

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