Bing Ends Sponsorship Deal With WNBA’s Seattle Storm

Bing logo largeAfter a four-year sponsorship deal with the WNBA’s Seattle Storm, the Seattle Times reported yesterday that Bing will no longer be the marquee sponsor for the team co-owned by Microsoft executive Lisa Brummel.

The report claimed the deal had been valued at $1 million per year, giving the Bing premium marketing space at Seattle Storm’s Key Arena, along with its logo prominently displayed on team jerseys.

In January, Brummel told the Seattle Times her team had an alternative plan should Bing not renew its sponsorship. “While it’s beneficial, it’s not essential. If we were not to land a sponsor in the same way we have in the past, we have a plan to move forward,” said Brummel.

According to her professional bio on Microsoft’s website, Brummel serves as the company’s executive vice president of human relations.

Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Business Issues | Top News

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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