Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing

Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout scores and even the two most influential public moments from Twitter over the past 7 days and the best of your Instagram feed over the past 3 months.

According to an official Klout blog post, this integration this is a significant partnership for Bing users:

“Search is one of the most common ways that information about you is discovered by other people. Snapshots on Bing enable anyone who signs up on Klout to verify and manage how they appear in Bing search results, based on their public social network profiles.”Snapshot. Now, when someone searches for you on Bing, your Klout-verified Snapshot

According to Klout, your Klout snapshot will display  next to the search results for user’s:”

  • Public LinkedIn summary
  •  Connected social profiles
  • Klout Score and influential topics

Registered users will have the ability to turn off “moments” and tweaking the networks that they connect with if they prefer.

The functionality is live today and can be set up by following these steps:


  • Own a LinkedIn Account
  • Have a Klout Account
  • Connect your LinkedIn Account to your Klout account. Start here.
  • You can then begin confirming tags that can appear on Bing directly within Klout:


For more information, see the official Klout blog post.

Related Topics: Channel: Search Marketing | Microsoft: Bing | Microsoft: Bing SEO | Top News


About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • WEW

    Who uses Klout anymore? I used it a year ago but it seems pointless.

  • Daniel Benny Simanjuntak

    Lots of people have been saying “Klout is Dead!”. It’s interesting to see Bing with this pick up and how it will help Klout grow over the coming months and if more people adapt it into their social profiles and networking plans. I also felt Klout was on the downturn…

  • Richard Boss

    After reading this article, I shocked that bing pick up the klout and show in search result. I do not like to use klout due to its disadvantages such as it ignores Pinterest, the system is full of holes and robots are more influential than warren buffet.


    This is Bing’s desperate attempt to mimic Google Authorship.

  • Chris Walker

    But the problem is that we have to use Bing to see it.

  • John Tarantino

    yes…but it’s a smart move, in my opinion.

  • treb072410

    I totally agree with you @willewb:disqus

  • Durant Imboden

    It’s a pretty meaningless move, I think: another case of putting lipstick on the proverbial pig. Do real-world users care about Klout? Have real-world users even know about Klout? And outside the U.S., how many users will even see the “Klout-verified Snapshots” (or Bing, for that matter)?

    Bing needs to forget about gimmicks and focus on the basics.

  • Bilal Sarwari

    No doubt Klout is Dead and this move will not give any big benefits to individuals, There should be some kind of integration for companies, brands

  • Bilal Sarwari

    No doubt Klout is Dead and this move will not give any big benefits to individuals, There should be some kind of integration for companies, brands

  • Wouter Kiel

    Brilliant. Especially when Bing is mixing up Klout scores for people with the same name (

  • Andrew Girdwood

    Bing need to get their social integrations onto an international stage. All the news seems to be for US (perhaps Canada) only. I like what I hear but I’ve yet to see any of Bing’s innovations on the social front in the UK.

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