Bing Goes Star Trek With “Snapshot” Answers & Klingon Translation

Microsoft announced that Bing, the search engine, can now speak Klingon and gives you snapshot answers to your Star Trek questions. Search on Bing for [Who is Spock’s father] and at the top right section of the page, a “Snapshot Answer” will come back telling you it is Sarek. You can technically search for many […]

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bing-startrekMicrosoft announced that Bing, the search engine, can now speak Klingon and gives you snapshot answers to your Star Trek questions.

Search on Bing for [Who is Spock’s father] and at the top right section of the page, a “Snapshot Answer” will come back telling you it is Sarek. You can technically search for many Star Trek related questions, and Bing promises to answer.

Bing said they partnered with the creator of Klingon, Marc Okrand, and a few ‘Trekkers’ at Microsoft such as engineer Eric Andeen to ‘Trekify,’ as Bing calls it some of Bing’s products.

Here is a picture of a snapshot example in the search results:

bing-star-trek-answers

Part of this partnership, Bing also added to Bing Translator the ability to translate either content or web pages into Klingon. Here is a picture of our home page translated into Klingon:

sel-bing-klingon

These efforts are in partnership with Paramount Pictures’s release of the new movie, Star Trek Into Darkness.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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