Once again taking advantage of top trends in pop culture and social search, Bing.com is hoping to shoot and score a large number of new fans as a presenting sponsor of the widely anticipated press conference, titled “The Decision,” to be aired live on ESPN (tonight) Thursday, July 8, at 9 pm ET, where NBA player LeBron James will announce his move from the Cleveland Cavaliers.

Bing is participating as the “Official Decision Engine” for LeBron James’ forthcoming announcement, which is also acting as a fundraiser for one of James’ favorite charities, Boys and Girls Clubs of America. A Bing search box is featured prominently on LebronJames.com, linking to query results for the NBA star:

LeBron James results on Bing

Read the official Bing blog post about its sponsorship of The Decision.

Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Marketing | Top News

About The Author: Elisabeth Osmeloski is Director of Audience Development for Search Engine Land and Marketing Land. She is responsible for increasing readership through owned, earned and paid media channels. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference series and manages speaking engagements for editorial staff. Follow her on Twitter @elisabethos. See more articles by Elisabeth Osmeloski

Connect with the author via: Email | Twitter | Google+ | LinkedIn