Once again taking advantage of top trends in pop culture and social search, Bing.com is hoping to shoot and score a large number of new fans as a presenting sponsor of the widely anticipated press conference, titled “The Decision,” to be aired live on ESPN (tonight) Thursday, July 8, at 9 pm ET, where NBA player LeBron James will announce his move from the Cleveland Cavaliers.

Bing is participating as the “Official Decision Engine” for LeBron James’ forthcoming announcement, which is also acting as a fundraiser for one of James’ favorite charities, Boys and Girls Clubs of America. A Bing search box is featured prominently on LebronJames.com, linking to query results for the NBA star:

LeBron James results on Bing

Read the official Bing blog post about its sponsorship of The Decision.

Related Topics: Microsoft: Bing | Microsoft: Marketing | Top News

About The Author: Elisabeth Osmeloski is the Executive Features Editor for Search Engine Land, responsible for managing all editorial content from guest contributors and regular articles from expert columnists. She also covers news relevant to the travel search industry and topics related to entertainment search. Follow her on Twitter @elisabethos. See more articles by Elisabeth Osmeloski