Sign up for our daily recaps of the ever-changing search marketing landscape.
Bing Hits All-Time High Market Share: Nielsen
The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market share in February was 12.5%, an all-time high that continues Bing’s overall growth since it launched last year. That figure represents a 15% increase from its January market share.
It’s also two solid months of growth for Bing after a dip in December. Meanwhile, Google has seen two straight months of falling market share.
Those are Nielsen’s February numbers above. Below is a chart showing Nielsen’s numbers over the past four months.
Lest anyone get too worked up, these numbers show that Bing and Yahoo combined have shown very little growth over the past four months, and Google has shown very little loss of market share over the same period.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.