Bing Hits All-Time High Market Share: Nielsen

The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market share in February was 12.5%, an all-time high that continues Bing’s overall growth since it launched last year. That figure represents a 15% increase from its January market share.

It’s also two solid months of growth for Bing after a dip in December. Meanwhile, Google has seen two straight months of falling market share.

nielsen-february

Those are Nielsen’s February numbers above. Below is a chart showing Nielsen’s numbers over the past four months.

share

Lest anyone get too worked up, these numbers show that Bing and Yahoo combined have shown very little growth over the past four months, and Google has shown very little loss of market share over the same period.

Related Topics: Stats: NetRatings | Stats: Popularity | Top News


About The Author: is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus.


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Comments

2 Comments on Bing Hits All-Time High Market Share: Nielsen

NigelBurke,

Looks like things will heat when Bing and Yahoo jump in together



Michael Martinez,

Nothing will heat when Yahoo! and Bing jump in together.

What might be telling, however, is an analysis of the growth trends in estimated number of searches. If Bing is really growing at a faster rate than Google, then we’ll see the real story.



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