Bing: It’s A Myth That Keyword Rich Domain Names Improve Search Rankings

bing-2013-logo-featuredMicrosoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your competitors.

Duane said that maybe “10 years ago” there was some truth to that but today – that is not the case.

The domain and keywords in that “domain send less and less” ranking signals to the overall Bing ranking algorithm. Duane said this is a good thing because the other signals can rank sites based on better merits than the words in a domain name plus “it’s better simply because those sites trying to abuse their way to the top with a keyword rich domain and irrelevant or poor content cease to rank well.”

But it doesn’t mean having keywords in a domain name is bad. Duane said it is important to do what is best for your users.

Related Topics: Channel: SEO | Microsoft: Bing SEO | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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