Bing Launches Their Mobile-Friendly Testing Tool

A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool.

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Bing announced the release of their mobile friendliness test tool today. This was promised to us back in May 2015, when Bing told us they were working on a mobile-friendly Bing ranking algorithm. It was actually expected in the late summer but was delayed.

The tool evaluates a page to check if it is mobile-friendly based on these criteria:

  • Viewport and Zoom control configuration
  • Width of page content
  • Readability of text on the page
  • Spacing of links and other elements on the page
  • Use of incompatible plug-ins

Here is a screen shot of the tool in action. As you can see, it shows a preview of the site on the right side:

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Bing has not yet announced the launch of their mobile-friendly algorithm; that may come soon.

Bing’s blog post does include a lot of detail on why a website might fail any of the above criteria, so check it out. You can access the tool at this URL.

Google launched their mobile-friendly testing tool just about a year ago today.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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