Bing Makes Gains In Search Advertising Share: Report

Echoing recent stats that show Bing slowly growing its search engine market share, a new report says Bing is also increasing its share of search ad spending and clicks. The news comes from the latest quarterly report written by Efficient Frontier, a search marketing agency that manages more than $900 million in digital spending annually. […]

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Echoing recent stats that show Bing slowly growing its search engine market share, a new report says Bing is also increasing its share of search ad spending and clicks. The news comes from the latest quarterly report written by Efficient Frontier, a search marketing agency that manages more than $900 million in digital spending annually.

The Efficient Frontier report says Bing’s click share rose to 5.5%, and its spend share rose to 6.5% in Q1 2010, a 45% increase in both from Q1 2009. Travel was very strong for Bing with 9.1% of spend share, up 160% from a year ago.

ef-report

As the charts above show, Yahoo’s click share fell from 24.2% in Q1 2009 to 20.5% now, and spend share dropped from 21.3% last year to 18.7% in Q1 2010 — those are 15% and 12% declines, respectively.

Google continues to hold a 74-75% share in both clicks and spending.

Industry-wide, the news and outlook is very good. Efficient Frontier says overall Q1 2010 search advertising spend was up 20% over Q1 2009. The company says impressions are already up in every sector, so it now expects search marketing growth in 2010 of 20%, up from earlier 10-15% projections.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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