Bing Maps Challenge: Try Silverlight Version, Maybe Win $100

Jan 22, 2010 at 10:31am ET by Greg Sterling

Microsoft wants people to download (or update Sliverlight) so they can use the new and improved Bing Maps. To create that incentive, as well as to get people to explore the new Bing Maps, Microsoft is offering chance to win a $100 gift card as part of the “Bing Maps Challenge.”

Picture 113

The challenge game takes users through a timed, multiple choice quiz with four detailed questions about New York that require exploration of specific locations and the use of Street Side imagery. Here’s an example: “When you get to the museum, look up above the main entrance. What exhibit is being promoted over the main entrance?”

Picture 115

If you get the question wrong you’re offered a video tutorial on how to use Bing Maps:

Picture 116

At the end you’re prompted to enter the drawing (regardless of how many you answered correctly) and shown the leaderboard. You’re also invited to share/tweet your score.

Picture 118

I was able to answer three out of our correctly without actually going to the specified locations (but I was a little pressed for time).

This giveaway, on a smaller scale, is similar to Microsoft’s cashback incentive to use Microsoft’s shopping site. But if you really want to get attention and get people to install Silverlight why not offer an all-expense-paid trip to New York?


Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Microsoft: Bing, Microsoft: Bing Maps & Local, Microsoft: Bing Shopping & Cashback, Top News sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

POST A COMMENT

Got a comment? Log in, register to comment or become a premium member to comment without CAPTCHA hassles, to have your own custom picture/avatar appear, plus many other benefits.

RECENT COMMENTS

  • Michael Martin said " I affirmed with Maile Ohye & Vanessa Fox at SMX West that the title attribute in HREFs have no S"
  • Danny Sullivan said " Brad, I saw analytics as part of the attribution, landing page and ad creative panels, definitely. Y"
  • Brad Geddes said " Are you skipping analytics on purpose? Something about using analytics & ppc together or how to "

See All »

FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.


Advertise With Us »

Search Marketing Expo

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

FOLLOW US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Contact|Members Info|RSS Feeds|Email Subscriptions|Privacy|Advertise
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live