Let’s give Microsoft’s marketing folks some credit for thinking inside the box. Literally. They’ve taken their Bing promotional efforts inside Microsoft’s own Xbox gaming platform with free codes that let Xbox Live users outfit their avatars in Bing t-shirts.

That’s what you’ll see when you search Bing with the magic search phrase. As Bing said on Facebook, “Your Xbox LIVE avatar might not be a real person — but that doesn’t mean they shouldn’t still be fashionable.” So very, very true.

Microsoft made an $80 million push when Bing launched last year. Some of that advertising was clever and some wasn’t.

Bing t-shirts on Xbox avatars? Sounds pretty clever to me, but I’m a Playstation guy so you Xbox folks get the final word on this one.

Related Topics: Channel: Industry | Microsoft: Marketing

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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