Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong”

computer-hacking-malware-featureBing has responded to the malware study conducted by AV-TEST earlier this week, claiming that Bing search results led to five times more malware than Google.

To that Bing said, “the conclusions many have drawn from the study are wrong.”

Why is the study wrong according to Bing?

While Bing may show potentially infected search results, Bing clearly labels results that may be infected and this study did not consider that. Bing said the study’s methodology used the Bing Search API, which does not contain a malware label, like the core search results screen does. Bing said, “AV-TEST didn’t actually do any searching on bing.com.” So when they used the Bing API to execute a number of queries and downloaded the result to their system, they were not able to check to see if Bing labeled the results as malware.

How much malware is in Bing? Bing said:

We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. Of those, only a small proportion of malicious links ever get clicked and the warning therefore triggered, so a user will see the warning only 1 in every 10,000 searches. In any case, the overall scale of the problem is very small.

Not only did Bing disagree with the study’s findings, so did Yandex.

Related Topics: Channel: SEO | Microsoft: Bing | SEO: Spamming | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.SurfCanyon.com Mark Cramer

    They make a very good point. Moreover, it’s important to not only look at the quantity of malware results that appear on the search pages, but where they rank. There are many studies that demonstrate how higher ranked results are clicked significantly more frequently than lower ranked results, so a malware site appearing in position #1 is going to be an order of magnitude more dangerous than one that appears in position #9. I could be mistaken, but I don’t believe that the AV-TEST took this into account either.

  • AdsKaro seo

    Great reply from Bing. Best SEO Company-Adskaro

  • Pat Grady

    That it’s so prevalent that we’re (correctly) talking about positional severity, tells me they all need drastic improvements in this area.

  • Webina cube

    Don’t know who is right. But hope that Bing searches doesn’t show malware for the keyword website design company.

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