Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing’s market share is smaller than the […]

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Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany:

Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande.

Screen Shot 2012 01 27 At 1.48.45 PM

According to several third-party sources, Bing’s market share is smaller than the 20 percent figure cited above. For example, the following is StatCounter’s search engine data for Germany:

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Source: StatCounter

NetMarketshare generally agrees, showing Bing’s PC search share at just over 2 percent.

The combined Bing-Yahoo “search alliance” share in the US is about 30 percent. However the search alliance has considerably less reach in Europe. While the organic-results merger was completed last year, Microsoft adCenter is just now rolling out in Europe.

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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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