Bing Outsources UK Local Business Listings

Bing is finally offering local business listings to UK-based small businesses, but in an odd arrangement, it’s outsourcing the data management to a third party — a company called 118 Information.

Bing recently launched a site, www.bingforbusiness.com, that invites local UK businesses to add or edit their free business listings and touts the benefits of being visible on Bing’s UK search properties (even though Google is even more dominant there than it is in the U.S.).

bing-uk

But unlike its main Bing Maps site, which handles business listings internally, this new site explains that UK business listings are outsourced for management through 118 Information.

Bing works with a third party which uses a variety of sources including regular calls to businesses directly to ensure that our listings data is as accurate as possible. Your information then shows up in Bing through Instant Answers, Local Search and Maps. You can at any time add new listings or request updates to your data such as new telephone numbers or websites by filling out a request form online. You will be called back to complete the update by phone. It really is that simple!

It might be simple, but it’s highly unusual. The links point to a special page on 118 Information’s web site where Bing-using local businesses can first search for their business in 118 Information’s database. A couple clicks later and you’re on the “Add a New Business” page, which shows that 118 Information also supplies listings to Yahoo, British Telecom, and several other directories. A video on this page explains that 118 Information “provides the free listings to all of the directories in the UK,” and tells business owners, “We guarantee your business will be listed … everywhere.”

118-information

We have an email in to Bing to find out why its outsourcing local business listings rather than developing its own database as it does with Bing Maps. We’ll update this post if and when we get a reply.

(via Accuracast)

Postscript, May 20: A Bing spokesperson shared this statement with us:

“Microsoft is committed to developing and building Bing at a local level in the UK. Bing’s algorithm has been enhanced for UK consumers to ensure that results are truly relevant for a local audience. Bing will form strategic relationships with authoritative local content partners, where appropriate, to ensure we deliver the most rich and relevant UK searches, one of these being 118information. Other relationships include Auto Trader, Sky Sports and the Press Association.”

Related Topics: Channel: Local | Microsoft: Bing Maps & Local

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide