Bing Plans “Instant Answer” Result For 61st Emmys

According to a post on the Bing Community blog, Bing should be your first stop for Emmy updates, starting now, leading up to the broadcast on Sunday, September 20th on CBS. A query on Bing for “Emmy Awards” and searches related to the Emmys will produce an Instant Answer result like this:

Bing Instant Answer

Bing Instant Answer

For now, you’ll see the quick details including links to information about host Neil Patrick Harris (provided by MSN Movies) and the nominees (provided by MSN TV), along with photos and videos, and recaps from the 2008 Emmy Awards. Following the broadcast, Bing will update the Instant Answer for quick and easy access to winners, photos and videos from this year’s event. Might we see a run of Bing commercials and promo slots during the televised event?

Bing is also asking users what other “Instant Answers” they would like to see in the future.

Comparatively, here’s how the same searches look on Yahoo! and Google:

Yahoo Emmy Awards Searches

Yahoo Emmy Awards Searches

Google Emmy Awards Search

Google Emmy Awards Search

Related Topics: Channel: Other | Microsoft: Bing | Search Headlines


About The Author: is Director of Audience Development for Search Engine Land and Marketing Land. She is responsible for increasing readership through owned, earned and paid media channels. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference series and manages speaking engagements for editorial staff. Follow her on Twitter @elisabethos.

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  • keonda

    What strikes me is that none of the 3 big search engines seems to understand which Emmy website is the best result: for Bing for Yahoo! for Google

    As a web user, neither do I, but I do see that and are duplicate.

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