Bing Providing Detailed Answers From Third-Party Web Sites Like Google

Bing is now providing long form answers taken from third-party web sites.

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Bing seems to now be providing detailed answers to your queries at the top of their search results, pulled/sourced from third-party web sites, much like how Google does with their knowledge graph answers. This step will likely anger publishers as much as when Google started doing this.

@TheRomit spotted that a search in Bing for [rebuild spotlight index] returns step by step instructions taken from Apple’s support web page on how to take the necessary steps to solve the problem.

Here is a picture:

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Bing started doing these types of answers back in 2014 but offering full form answers is taking this to the next level. A place Google went a while back, where publishers are not happy about Google or any search engine taking a copy of their content and displaying all of it on the search results page, leaving the searcher with no need to click over to their web site.

This is likely powered by Bing Snapshot and Bing Satori.

Again, Bing has offered these answers in shorter format in the past but seems to be now venturing into showing really long form answers now.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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