Bing Really Doesn’t Want You To Search Google

Go to and search for [google], you may see Bing get a bit upset. In fact, when I search for Google at Bing, I get a big black box in the search box that says, “In blind tests, people preferred Bing to Google for the web’s top searches. See for yourself.”

Here is a picture of the call-out box:


Andrew Girdwood asks if this type of call-out box should be labeled as an ad of some sort. Clearly, the intent here is someone trying to find Google. So why is Bing encouraging the searcher to go elsewhere? Is that a good and relevant alternative to the query?

We’ve seen time after time where competitors bidding on trademarked names get sued or sue the search engines for allowing it. But this is taking it to a new level.

To be fair, I don’t think Bing was the first to do this with their search engine.

If you want to know, Google does not return the same type of search result for when you search in Google for [bing].

Related Topics: Channel: Consumer | Google: Business Issues | Microsoft: Bing | Microsoft: Business Issues | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • mvandemar

    “I don’t think Bing was not the first” – typo?

  • Chris

    I have no idea where you are but I get no such message.. in fact, it shows a bunch of google results including google on top.

  • Harith

    Please repeat after me: I prefer Google to Bing for the web’s top searches :-)

  • P.K.ARUN

    I didn’t get any such box here in India.

  • Vincent Tobiaz

    don’t get the box either…yall crazy at SEL ;P

  • neilz

    Okay, i repeat. I prefer Bing over Google, it is much better and not boring. Lol

  • Nick

    I got the box.

    I almost feel bad for Bing. They’re trying really hard.

  • Charles Chavez

    It doesn’t show up for me either. What I find funny is the fourth result in google’s results. Adwords :) because PPC is so highly relevant to a search for “google”. LOL

  • MDS

    I find it interesting how Bing ranks iGoogle second despite listing Google Maps second in the search suggestions.
    I didn’t receive the box either…

  • Illogicalthinker

    I got the box. I also thought it was ironic that Bing has pretty much matched Google’s CSS. It’s styled almost identically to Google.

  • Paul Dybala, PhD

    Barry – looks like you shamed Bing into changing the results, as I don’t see the result you mention.

  • igl00

    shame i cant block competitio nof like that!

  • Durant Imboden

    I didn’t get the box–not for Google, and not for some of my former favorite search engines. (I was hoping Bing might be feeling defensive about Altavista and Infoseek.)

  • Bijutoha

    But here in BD, I am not seeing like that, and while I search in Google for Bing then I see a best result .

  • Geoff Roy

    Good on you Bing ! In the UK, 91% market share in search by one monolithic company isn’t healthy. I want to use Bing, but just can’t as need to understand how Google ticks. Shame.

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