Go to Bing.com and search for [google], you may see Bing get a bit upset. In fact, when I search for Google at Bing, I get a big black box in the search box that says, “In blind tests, people preferred Bing to Google for the web’s top searches. See for yourself.”
Here is a picture of the call-out box:
Andrew Girdwood asks if this type of call-out box should be labeled as an ad of some sort. Clearly, the intent here is someone trying to find Google. So why is Bing encouraging the searcher to go elsewhere? Is that a good and relevant alternative to the query?
We’ve seen time after time where competitors bidding on trademarked names get sued or sue the search engines for allowing it. But this is taking it to a new level.
To be fair, I don’t think Bing was the first to do this with their search engine.