Bing Revamps Android App To Match iPhone Features

New Bing logoMicrosoft’s Bing and Google are pursuing very similar strategies with their mobile apps. Google’s search app for iOS is essentially a browser and gateway to other Google apps and services. The same is true for Bing on iOS and Android.

Earlier this week Bing refreshed its Android app to make its UI and design consistent with other Bing properties. There are also some additional new features, though those aren’t fully specified. Basically we can assume that the functionality recently added to the iPhone app has now been incorporated into Bing for Android.

Among the new features, users can turn the Bing daily image into Android homescreen wallpaper, which is an expression of the “colonization” strategy I referred to. Opening the left panel of the app provides access to “more [Microsoft] apps” such as Skydrive, Xbox Live, Office 365 and a couple of others.

Bing for Android

The fullest and most satisfying expression of Bing on a non-Microsoft device is probably Bing for iPad. Bing has wisely been evolving and pushing across a range of platforms as it must.

It’s not clear whether any of these efforts have moved the needle. StatCounter reports Bing’s mobile search market share as basically flat since last year (up from 2.3 percent to 3.3 percent). However there was a curious bump in the June-July time frame (to over 5 points), and a corresponding drop in Google’s share.

It’s also not clear whether Bing’s new role as default search engine for Siri will offer much incremental volume either. I use Siri as a search engine but most people are probably not fully aware of its search capabilities. Siri now automatically provides Bing results (“My web search turned this up”) when it isn’t able to provide a structured data result, which may help educate users about Siri’s Bing-powered web search capabilities.

The Siri relationship is very analogous to Bing’s relationship with Facebook: significant potentially but (so far) not particularly impactful in actuality. In its most recent smartphone marketshare report comScore said that Microsoft has a top 10 mobile web presence but the company doesn’t have a mobile app in the top 15.

Screen Shot 2013-12-05 at 8.20.02 AM

Related Topics: Channel: Mobile | Microsoft: Bing | Microsoft: Bing Mobile | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • ashutosh rajput

    Bing provides good feature for i phone……..

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide