Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results

Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries.

Chat with SearchBot

bing-word1-giantB-1920

Bing released two updates today, adding a new hotel booking feature in partnership with TripAdvisor, as well as updating its mobile search results to include details like deep links and time-stamps.

Now when users search for a hotel on Bing.com, they will be able to see reviews and information about the hotel, select dates, and get rates – all via TripAdvisor – in 22 different countries and 14 different languages.

Bing Hotel Booking Feature:

Bing hotel booking

The 22 countries where users can take advantage of Bing’s hotel booking feature include:

  • U.S. (in English and Spanish)
  • Great Britain
  • Canada (in English and French)
  • Australia
  • Japan
  • France
  • Germany
  • Mexico
  • Brazil
  • Spain
  • Italy
  • India
  • Russia
  • Austria
  • The Netherlands
  • Belgium
  • Turkey
  • Switzerland
  • Norway
  • Poland
  • Sweden
  • Hong Kong

Bing has also updated its mobile search results, adding details like extra facts and a URL breadcrumb, deep site links, time-stamps and file types for non-HTML pages.

Here’s a comparison of what Bing’s previous mobile search results looked like on the left-hand column (“Before”), and how they will appear with the new additional details going forward (“After”):

Bing’s Mobile Search Updates:

Bing mobile search updates


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Get the must-read newsletter for search marketers.