Sign up for weekly recaps of the ever-changing search marketing landscape.
Bing Rolls Out Red Carpet For The Oscars With Its “Academy Awards Experience”
Bing's Guide to the Academy Awards delivers Oscar-related content, including past winners, red carpet fashions and memorable show moments.
With just under two weeks to go until the Oscars, Bing has launched its Academy Awards experience.
“As the most-searched awards show among Bing users, we know many of you are on the hunt for the list of nominees, red carpet fashion, top trending moments, winners and more,” says Bing.
A search for “Academy Awards” delivers the following “Bing Academy Awards Guide” with tabs that link to searches for “Past Highlights,” “Red Carpet Rewind” and “Best Picture Winners.”
The first three tabs all lead to result pages featuring a carousel with the related content.
The “Oscars Quiz” tab serves up a 10-question quiz at the top of a search page for “Bing Oscars quiz,” offering users a chance to test their Oscar knowledge.
Bing says it plans on keeping its Academy Awards guide updated leading up to the show and throughout the night as the Oscars are handed out. Once all the golden statues have been awarded, Bing will post the full list of winners, along with the evening’s memorable moments.
Also, Bing says Windows 10 users can ask Cortana Oscar-related questions like, “Who will win the Oscar for best picture?” or “Give me an Oscar fact.”
This year’s 88th Academy Awards show will be broadcast February 28 on ABC.