Bing Says Goodbye To Bing Shopping, Hello Product Search With Rich Captions & Product Ads

bing-logo-200Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Unlike Google, Bing also continues to offer both paid and free ways for merchants to have product listings.

Shopping Results Integrated

Here’s an example of how the new integrated experience will look, where shopping results appear above and to the side of the regular listings:

Product Ads: Paying To Be Included

Product Ads, which are in closed beta through the holidays, will be incorporated into Bing’s new so called “product search experience.” They will appear on both Bing and Yahoo and stand out from regular ads by having images and pricing information. In the example above, you can see some of these in the sidebar. Here’s another close-up example, where they can be seen in the sidebar, to the right:

Rich Captions: Being Included For Free

With this announcement, Bing is also unveiling a new feature for merchants to augment their regular search listings, turning them into product listings through a featured called Rich Captions.

With Rich Captions, merchants will be able to include product price and availability information for display in the search results on Bing, as shown in the example below.

bing shopping rich captionsWhat happens is that Bing will look at the results it returns for a particular query. If it sees that a particular page also matches the same page as provided in a product feed, it will then transform the web search result to add price and availability information.

Based on that, you’ll clearly want to be using search-friendly URLs for Bing to make a match with the users’ search query.

Rich Captions will roll out in the next month. You’ll then see a “Rich Captions” check box in your store settings page with your Bing Merchant Center. To participate in Rich Captions, you’ll have to opt-in by checking that box.  If you don’t already have a Bing Merchant Center store set up, you can do so from Bing Ads and submit your product feed.

Bing says it may take a few weeks for them to review feeds and onboard merchants.

Related Topics: Channel: Retail | Features: Analysis | Microsoft: Bing Ads | Microsoft: Bing Shopping | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Tanvir Zafar

    i think images searches is not a big factor in provider the big tool for this if it is.

  • beulah752

    what Dawn responded I’m dazzled that a person can profit $6441 in four weeks on the computer. did you see this web page w­w­w.K­E­P­2.c­o­m

  • Chaoticblu

    Well, the good news is right now Bing Shopping still exists. You have to do a normal search to find it, or manually type in but it’s there. I will take advantage of this as long as I can.

    I’m concerned the new Product Search will not be as efficient for shopping and price comparison. I do not like the idea of combining a general search with shopping results, as it will make the search results seemed cluttered and some will be irrelevant. With actual shopping results , you normally see images of the product, price , and the name and link of the merchant selling it. Simple and clean. And this is what I want and is why I choose the “shopping” option/filter when I use a search engine.I want to filter out the ‘general’ results, that may include irrelevant web sites, one’s that don’t even sell the desired product (such as a blog discussing the product but not selling it ). Or even if they do, I find it MUCH easier to browse different merchants and prices in one place.

    I do see that the image of what the new search will look like does show pictures of the example product being searched for along with prices and merchant. However I’m just wondering if there will be enough of these results, and if you will have to sift through many search pages to find them all, if they are only displayed at the top and sides of the page.

    I do not have a favorable opinion of this search results merger from the photo and little info that was given here, but I will try it when it comes out. I should note I am speaking from a consumer perspective. I skimmed the “Product Ads” and “Rich Captions” sections of this article as they seemed geared towards merchants.

  • Bring Back Bill Gates!

    The last great thing Microsoft came out with was windows XP, after that the only thing they are known for nowadays is screwing things up and making products fail left and right. This is just another verzion of their Zune Player, Windows 8, etc. Microsoft spins everything off into a billion directions with out any vision anymore! Instead of making things easier for the comsumer and business owner, they try to con people into thinking they know whats best when they dont. The days of XP we nodded our heads and said great job. Now we are shacking that same head. Windows Mobile 6.5 great, after that EEEK. Windows XP great, Window 8 dont get anyone started, the Zune! oh boy! You got too big and thought you were kings only to be quickly thrown off the throne and now your running around still wondering if your still on that thrown. The Bill Gates days were the Golden years! We’re a microsoft fan, but now we’re not so sure!

  • Bring Back Bill Gates!

    As far as this new format? The free search results are no were to be found. We’ve submitted a new product feed under the “free” format and there arent any search results from anyone. Do a search for a Dell part, nothing, not even EBay is listed in the new format.
    Microsoft had the opportinuty to take a stand against Google and separate themselves as a company for the people. But instead they just followed right behind Google’s foot steps and got greedy. Like everything else that Microsoft has come out since XP, this new Bing Shopping is going to blow up in their faces, like everything esle has.
    This new Product Search is going to flop BIG TIME! You need search comparision, not this screwed up format. Do what Google does period! Not this format!

  • bill watson

    back to google… arggh

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