Bing SEO Ranking Factors 2013 Study By SearchMetrics

searchmetrics-bing-ranking-factorsSearchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated with rankings.

The top five key findings were:

(1) Top brands rank higher on Bing, as they do in Google.

(2) Backlink numbers are closely linked to higher rankings on Bing

(3) Social signals closely linked to higher rankings

(4) Quality content is important for search rankings

(5) On page technical factors are a must have

Here is a chart showing the Bing ranking factors by importance:

Bing v Google rank correlation chart_Jul13

The interesting part also is that when Searchmetrics compared the first page of search results on Bing and Google, they showed that 24.7% of the URLs listed were the same and 37.3% of the domains were the same. This clearly shows there is a difference in the results between Google and Bing.

Other Ranking Studies

Related Topics: Channel: SEO | Microsoft: Bing | Microsoft: Bing SEO | Stats: General | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Matthias Bachor

    Just in case you want to read the whole study, here it is:

  • Jessica Hartman

    Great information – but the graph is very hard to digest as when its readable you can’t see everything because it soo big! Im suprised they didnt mention blogging – so far even as a brand heavily participating in social engagements that is the only thing I have found to make the bing metric move :)

  • Lionel Miraton

    Correlation is not causality… bla bla bla.

    Are this pages well ranked because they’re popular on social medias or they’re popular beacause they’re visible on SE ?

  • digitalencore

    Quality content and the social signals are the key and natural way of getting higher rank in Google as well as in Bing.

  • SEO Expert – Rahul Trivedi

    Social signals with relevancy is one of the important factor to get higher ranking in Bing. Also well optimized landing page with correct Meta tags is the key thing to rank higher in Bing. I think this point has been not mentioned in this blog.

  • SEO Expert – Rahul Trivedi

    Can you explain little bit more on it?

  • Kevin

    Aren’t social signs more of an effect caused by high rankings rather than a cause for high rankings? I mean, a high ranking site gets more visitors thus more likes/shares… It’s a vicious cycle aaargh

  • Kevin


  • treb072410

    Thanks for sharing @matthiasbachor:disqus..

  • Tyson Downs

    Can you explain what the numbers mean? Google + 1′s, .34, etc?

  • Jerry Nordstrom

    -.04 for Keywords in the URL. Yet virtually every search I can do on Bing 70% of the top 10 results have a keyword rich domain. Again I know correlation =! causation, but these results are uncanny.

    Social Indicators = higher rankings.
    Great, another incentive for millions of self proclaimed gurus to fire off content in every social site possible and building likes/follows/fans/+1s with reckless abandon. That should add a great deal of quality to the SERPs.

    Social Spammer

  • RedLeader

    The bullet points read identically to those given for Google. Correlation with social signals, get your on-page SEO right, good content is a must Nothing earth shaking here.


    thanks you

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