Bing’s Market Share Up For Third Straight Month: Hitwise

Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that.

Hitwise shows Bing gaining share for the third straight month, and its 9.7% share of searches in February was up 4% over its January numbers.

hitwise

For the month, Google dropped slightly and Yahoo remained static. That’s two consecutive months of slight drops for Google, according to the Hitwise numbers.

Greg Sterling recapped the comScore numbers earlier today, which showed Bing growing from 11.3% to 11.5% share of searches.

Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Popularity | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://seo-expert-for-hire.blogspot.com/ seo-expert-hire

    hmm.. i never really optimized for Bing.. maybe I should start right now and build my Bing back links. thanks for the report.

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