Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that.
Hitwise shows Bing gaining share for the third straight month, and its 9.7% share of searches in February was up 4% over its January numbers.
For the month, Google dropped slightly and Yahoo remained static. That’s two consecutive months of slight drops for Google, according to the Hitwise numbers.
Greg Sterling recapped the comScore numbers earlier today, which showed Bing growing from 11.3% to 11.5% share of searches.