Bing’s Market Share Up For Third Straight Month: Hitwise

Mar 11, 2010 at 12:39am ET by Matt McGee

Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that.

Hitwise shows Bing gaining share for the third straight month, and its 9.7% share of searches in February was up 4% over its January numbers.

hitwise

For the month, Google dropped slightly and Yahoo remained static. That’s two consecutive months of slight drops for Google, according to the Hitwise numbers.

Greg Sterling recapped the comScore numbers earlier today, which showed Bing growing from 11.3% to 11.5% share of searches.

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Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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ONE COMMENT ON Bing’s Market Share Up For Third Straight Month: Hitwise

seo-expert-hire, March 11th, 2010 at 2:15 am ET:

hmm.. i never really optimized for Bing.. maybe I should start right now and build my Bing back links. thanks for the report.

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