• http://www.facebook.com/tienvnguyen Tien V Nguyen

    This is a great post that needed to be done. As an agency that does comparison shopping management, it is absolutely baffling that a) Bing is promoting this scroogled campaign, and b) promoting it while using their practices.

    I don’t understand their goals at all, if it’s targeting the consumer, then I can almost guarantee a heavy majority of shoppers don’t care, and if it’s somehow targeting merchants, then given that you can’t even sign up for Bing Shopping now that makes even less sense.

  • http://www.stanleyoppenheimer.com searchengineman

    My head spins, when I see your explanation and variations. Joe public really doesn’t care and there is no easy way to wrap your head around this stuff.

    I was annoyed when Google started to make Paid Ads, looking ALMOST like regular SERPS. It inflates clicks for us PPC guys.


    Why not replace the with a tag? (Makes sense)
    This won’t solve the problem of bias & shutting out competitors within the search engines but the transparency would begin to help weed out alleged rackets/abuses..

    Really what it comes down to..is creating a standard format across the web
    call it tags. It should be obvious & visually clear on the site/device …identifying paid ads, with a mechanism to verify..

    The tag should also include a unique/encrypted identifier (Who paid for it), (Who listed it).. visible to a user via alt text? The reporting mechanism would be managed by a 3rd party body to monitor/collect for fraud, abuse. Joe public would be trained that if they don’t see, the valid Ad tags..buyer beware, you asked for it!

    I’m sure much smarter people could create a technical standard that works. Maybe the FTC should manage this..

  • cjvannette

    “Google’s certainly going to earn more off shopping search, of course. But it comes at a cost to its reputation.” Really? Outside the search industry?

  • http://searchengineland.com/ Danny Sullivan

    Well, full-page ads running in the Wall Street Journal and the New York Times attacking Google aren’t exactly going to be helping its reputation.

  • cjvannette

    I think that remains to be seen. Some ad campaigns are successful and some are not. I have a hard time believing this one will go anywhere.

  • keaner

    Another article after the first one you already posted?. Good thing your not trying to defend Google here ;). Good work put into the post though

  • http://searchengineland.com/ Danny Sullivan

    Well, Bing stepped up its campaign and raised some additional issues, so I though it was well worth a revisit. And Google’s taken several slams over me on the same topic, so I figure Bing can receive some further attention too. Equal opportunity :)

  • Durant Imboden

    I think such ads are more likely to reflect poorly on Bing than on Google. They smack of sour grapes and desperation. Instead of merely badmouthing Google (and hypocritically, at that), Bing should introduce a demonstrably better product that anything Google has.

  • http://twitter.com/tullibo Brendan Tully

    Hilarious, saw the video the other day. In Australia google shopping organic is still live (along with product listing ads) but in bing you have to pay for inclusion through a third party called get price. To me a huge marketing fail

  • http://twitter.com/AdamRYP Adam Thompson

    Best case scenario:

    1) This ad campaign scares Google into going back to including free product listings. More choice for consumers, and great for merchants.

    2) Bing re-opens their free inclusion submission, so merchants now have two great places to list their products for free.

  • http://www.gadgetrophy.com/ Gadgetroid S

    As soon as Google started putting up offers etc they became affiliates. That has made it harder for publishers to earn much from Google. So here we have an affiliate running the best search engine, knows what people are looking for and offers ads. So publisher becomes the “affiliate of the affiliate”.

    How do you seriously compete with that.

    If this continues we might as well introduce Global Google TAX (GGT not VAT)

    Websites who use other companies like CJ, amazon, clickback become the “affiliate of the affiliate of the affiliate”.

    Someone please sort it out.

  • Ron Bockman

    I now avoid google for shopping searches