Bing showing a streamlined recipe carousel in search results

Users can still filter rich results according to time and nutrition.

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Bing appears to be testing or introducing a new way to show rich results on desktop. For queries that may relate to recipes, Bing is displaying a carousel that features just three recipes initially. It allows users to filter results by total time and other nutrition criteria, but does not immediately show the option to compare recipes.

Bing New Recipe Carousel
Bing’s streamlined recipe carousel shown at the top of this search result.

For comparison, below is Google’s results page for the same query, which shows a single featured snippet below the ad results. (Note that Bing also shows ads above the recipe carousel at times.)

Google Recipe Serp
Google shows a featured snippet for the same query.

We are still seeing instances of Bing’s recipe treatment of a page-width carousel that allows users to select and compare recipes directly from the results page. 

Bing Old Recipe Carousel

With the new carousel, the comparison option is available after a user selects one or more of the filters. The Bing recipe comparison pages feature elements such as rating, total time, nutrition and yield (servings), which are all properties from recipe schema.

Bing Recipe Comparison

Why we should care. Bing’s recipe UX is an area where it stands out from Google. Providing all of the relevant details and adding structured data can increase the chances that search engines display your content as a rich result. It may also enable users to filter through rich results to locate your content.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

George Nguyen
Contributor
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

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