Bing spotted showing domain sources in image carousels

The experimental image carousel shows page title and domain name.

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Bing is testing a new image carousel featuring a preview of the image accompanied by the page title and domain name on its main search results page. “We’re experimenting with it on a set of image answer queries,” the Bing Images team said.

The test was spotted by digital marketing consultant Frank Sandtmann, who is based in Hamburg, Germany but noticed it showing in U.S. results.

Bing Image Carousel Test Comparison
Left: Bing’s current image carousel. Right: The experimental image carousel with page title and domain name.

Why we should care

Displaying the source of the image may make it easier for users to get familiar with your brand and improve click-through rates from those already familiar with it.

If the carousel links directly to the image source — as opposed to the Images tab, which it currently does — then optimizing your images to be included in the carousel can be another source of traffic.

If this test gets implemented as a regular feature, it will also be another detail that differentiates Bing’s search results. Currently, both Bing and Google display image previews on their main results; however, sources are not displayed until the user clicks on a preview.

More image and visual search coverage


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

George Nguyen
Contributor
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

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