Bing Testing Favicons In Search Result Snippets

bing-logoBing is testing displaying favicons in the search results, next to the title of the search snippet.

A reader, Joshua Hedlund, emailed us a screen shot of this test. Bing has confirmed this is not a browser extension modifying the search results, but rather one of Bing’s many tests to the search results user interface.

Here is a screen shot of Bing with favicons in the search results:


I am personally unable to replicate this but a Microsoft spokesperson told us:

We’re constantly updating and refining the Bing search experience, and before any changes are implemented they undergo intensive testing and experimentation to ensure the best possible user experience. We have nothing further to share at this time.

Bing has been spotted testing favicons in search ads, while Google has been also spotted testing favicons in the search results back in 2009. Recently, Google began showing favicons in AdSense ads.

For more on Bing’s user interface changes, click here.

Related Topics: Channel: SEO | Microsoft: Bing | Microsoft: Bing User Interface | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Dave

    I am seeing the favicon in Bing search results. Right now they are showing only for top brand names like Wikipedia, Facebook, Yelp, Huffingtonpost, Yahoo, Facebook, Crunchbase, LinkedIn etc. Try searching for's over Bing and you can find Favicon for the above mentioned brand names. However, small brands have no Favicon in front of their title.

    Barry people are not interested in Bing and yet they cry for Google.

  • Daniel (Butz) Sherf

    Actually, it’s a pretty good idea. I don’t see a reason why not using it.

  • Ronnie’s Mustache

    Favicons? Come on bing, this is 2013!

  • Archie Homer

    Duckduckgo has been using favicons in SERPs for a while I believe. However, I agree with Ronnie above. This is 2013 and we have Open graph, Schema and authorship data that adds much more value to a search entry.

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