Sign up for weekly recaps of the ever-changing search marketing landscape.
Bing Travel Now Offers Destination Comparison Tool
Some day, the McGee family is going to pack our bags and hightail it to Hawaii. We’ve never been there and would love to spend a week or two on the beaches, in the mountains, and enjoying the weather. But we have no idea which island to visit. Sound familiar? Maybe you want to to head to Australia, Ireland, or somewhere else but you don’t know exactly where to go for the best vacation fit.
Bing has a new tool that might help. Its destination pages now let searchers compare several destinations at once in a familiar side-by-side layout. Here’s what it looks like when you start to compare three national parks in the western US:
Depending on what data is available for the locations you choose, the comparison chart includes basic info, photos, hotel listings, local attractions, and weather. The data changes based on what you’re comparing. You can compare up to five locations at once, though only three fit on the screen without needing a horizontal scroll.
Bing currently has 315 destinations available, and offers various filtering options like “beach,” “bike friendly,” and filtering by geography. The data included in the comparison tool isn’t terribly deep, to be frank, and is probably geared toward the casual searcher/traveler right now. It’ll grow in value as more data and destinations are included.
As part of today’s announcement, Bing also says it has updated its hotel pages with deeper information including average rates per night and an indicator when current rates are a “deal” or not.