Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews

Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. [pullquote]These new facts at the top of the search page aim to provide simple answers to searches for things like phone numbers for restaurants, the hours of your local mall, or directions to your friend’s house.[/pullquote] Listed […]

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Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses.

[pullquote]These new facts at the top of the search page aim to provide simple answers to searches for things like phone numbers for restaurants, the hours of your local mall, or directions to your friend’s house.[/pullquote]

Listed at the top of a results page, Bing’s “Fact Answers” provide direct information to search queries for local information and addresses.

Bing said users will get quick answers, with searches like, “Distance to 1511 6th Ave, Seattle, WA 98101” delivering route options, travel times, and “turn by turn” detailed directions.

Bing fact answers

According to Bing, the new directions feature is only available in the U.S., UK and France.

Also, the reviews and addresses are only available with desktop searches – which doesn’t sound too helpful if you’re already out, and only have your phone to search for a location. No dates were given on when the directions feature would roll out to mobile.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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