Bing is hosting one of those viral video contests, asking people to submit a jingle about Bing via YouTube. The contest is named the “Bing Jingle Contest” and the winner can earn a $500 American Express gift card.
Here is a video by the Bing interns explaining how to participate:
If you don’t want to watch it, all you need to do is submit your video by July 31,2009. Make sure to tag your video “BingJingle” and you should automatically be included. There are of course many legal conditions, so read the full details before making your Jingle.
It is a bit funny to me that Microsoft is using Google’s YouTube as a platform for the contest.
Related Topics: Microsoft: Bing | Microsoft: Marketing
Great idea, but it would seem to me that the bing search engine team doesn’t like French Canadians or maybe they only fear Celine Dion will enter the contest?
http://misc.info/bing-say-no-to-french-canadians.html
Very clever – advertising on the competition’s real estate!!
But isn’t $500 a bit low? A better price would incentivize more people to participate i.e. more advertising.