Bing Wants Your Jingle On Google’s YouTube

Bing is hosting one of those viral video contests, asking people to submit a jingle about Bing via YouTube. The contest is named the “Bing Jingle Contest” and the winner can earn a $500 American Express gift card.

Here is a video by the Bing interns explaining how to participate:

If you don’t want to watch it, all you need to do is submit your video by July 31,2009. Make sure to tag your video “BingJingle” and you should automatically be included. There are of course many legal conditions, so read the full details before making your Jingle.

It is a bit funny to me that Microsoft is using Google’s YouTube as a platform for the contest.

Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Marketing


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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    Great idea, but it would seem to me that the bing search engine team doesn’t like French Canadians or maybe they only fear Celine Dion will enter the contest?

  • Darrin Ward

    Very clever – advertising on the competition’s real estate!!

    But isn’t $500 a bit low? A better price would incentivize more people to participate i.e. more advertising.

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