Bing Webmaster Tools Adds Site Move Tool

bing-webmaster-tools-featuredBing announced a new feature for Bing Webmaster Tools – the ability to inform Bing of a site move.

The new Bing Site Move Tool allows you to not just move from one domain to another domain but also from within a site; URLs to URLs.

Moving From Within The Same Domain Name

If you are moving and redirecting many URLs from one place to another within the same existing site, this scenario is useful if you want to notify Bing of a major URL move within the same site. This comes in handy when you’ve redesigned your site architecture and are now redirecting many URLs to new locations, and you want Bing to pick up on this change as soon as possible.

Moving From One Domain To A Different Domain

If you are moving and redirecting URLs from one site to another verified site use this. This type is a great way to notify Bing that you are moving from one domain to another domain. You can move to any other domain that you have also verified as a site in Bing Webmaster Tools.

Google only offers the “change of address” from one domain to another and not within the same site. Microsoft decided to one-up Google and mention it by saying, “whereas other Webmaster Tools only allow a “Change of Address” from one domain to another, we wanted to allow web publishers more flexibility.”

This can be done at three levels: (1) Domain, (2) Subdomain and (3) Directory.

Microsoft Bing still says you should keep your 301 redirects in place; this does not substitute for it, but rather, helps expedite the move. They also add two caveats; (1) you must set up the redirects to a new domain that resolves, and (2) once you do the move, you cannot issue another move request for six months.

Related Topics: Channel: SEO | Microsoft: Bing Webmaster Tools | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Steve Jarvis

    Interesting. this would have been very useful to me when we changed the architecture at http;// a few months back. It’s certainly worth bearing in mind for future reference on other sites however

  • Jawad Latif

    Bing made a great move.

  • Josh

    Bing has been on the road for success since their launch IMHO. They’re doing great things and I wish them the best of luck. Coming from a huge M$ Fanboy.

  • Tim

    I’m not a big fan of this feature without a ‘revoke’ option like google webmaster tools has. We’ve made a domain change last week for a domain name we purchased and found out that google and bing blocked that newly bought domain…

    Hence; we revoke the request in Googles webmaster tools, and everything is fine. But now i’m stuck in Bing as the revoked domain has all 301′s to the domain we actually use, while bing still see’s that domain being redirected to the other one…

    I see a vicious circle and our domain not showing up in bing and yahoo for a while :(

    Does anyone have an idea how to get the move ‘undone’ by bing/yahoo?

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