Bing-Yahoo Combine For 25% Of Search Market Share: Hitwise

In the first five days of its search alliance, Bing and Yahoo combined to hold just under 25% of the search engine market share. That’s according to an Experian Hitwise release just out this afternoon.

Yahoo and Bing announced that the transition to using Bing-powered organic results on Yahoo was completed on August 24th. According to today’s Experian Hitwise stats, Bing and Yahoo combined to hold 24.56% market share for the week that ended on August 28th — reflecting five days of combined search results. Individually for those five days, Yahoo held 14.32% and Bing 10.24% of all U.S. searches.

Overall for the month of August, Hitwise reports little change from the previous month. The full month’s market share is shown on the chart below.


Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Popularity


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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