Bing-Yahoo Combine For 25% Of Search Market Share: Hitwise

In the first five days of its search alliance, Bing and Yahoo combined to hold just under 25% of the search engine market share. That’s according to an Experian Hitwise release just out this afternoon.

Yahoo and Bing announced that the transition to using Bing-powered organic results on Yahoo was completed on August 24th. According to today’s Experian Hitwise stats, Bing and Yahoo combined to hold 24.56% market share for the week that ended on August 28th — reflecting five days of combined search results. Individually for those five days, Yahoo held 14.32% and Bing 10.24% of all U.S. searches.

Overall for the month of August, Hitwise reports little change from the previous month. The full month’s market share is shown on the chart below.

hitwise-august

Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Popularity


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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