Bing Ads Says Product Ads Are Coming This Summer (U.S. Only)

Today Bing Ads announced on its Developer blog that they plan to roll out Product Ads in the U.S. sometime early this summer. The ad unit follows AdWords Product Listing Ads format with thumbnail image, merchant information, price and optional promotional text included in the ad.

Bing says they are testing the Product Ads format with a handful of advertisers.  Bing provided the screenshot below, but I haven’t been able to see the ads in the wild yet.

Bing Ads PLA beta screenshot


Just as AdWords pulls data from Google Merchant Center for Product Listing Ads, Bing Ads will grab product details from the Bing Merchant Center store for Product Ads.

A hard date for the rollout isn’t available yet, but Bing Ads API users are being told to have code updates ready by June 1st.

A “Managing Product Ads” section is already live on the MSDN for developers to access. Ecommerce advertisers take note, now is probably a good time to set up that Bing Merchant Center store.


Related Topics: Channel: SEM | Microsoft: Bing Ads | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Mary Kay Lofurno

    Can’t wait to test them. Thanks for the heads up. Is there anywhere you can sign up for the beta, we already have a bing shopping feed.

  • Chris Sansone

    I’ve been seeing them for a few weeks, but only when using IE. I don’t like it any more than the next guy, but somebody’s got to make sure new features are compatible, right?

    Search for something house & garden related in Bing on IE like “blender” or “organizer” and you will probably see the PLAs.

    @Mary Kay I tried calling Bing to get in early on the action, no dice. I was so far away from getting in on the action that they basically acted like they didn’t know what I was talking about on 2 different phone calls.

  • Dan Gillen

    Isn’t this what they had a go at Google about? Fucking Bing…

  • Durant Imboden


  • Matt

    Well of course a new Bing feature is US only. Fuck the rest of the world, eh Microsoft?

  • Annie Winters

    Bailey. I can see what your saying… Miguel`s posting is really cool… on tuesday I got themselves a Ford Mustang after bringing in $9981 thiss month an would you believe ten/k last-munth. this is actually the most-comfortable work Ive ever done. I started this nine months/ago and straight away got minimum $85, p/h. I follow this website, fab22.comCHECK IT OUT

  • Pat Grady

    How unique and innovative! Dr. Cauppie Katteng, in their Ireland office, came up with the name “Bing Merchant Center”. Leading by Exsample!

  • Sydney Hadden

    I wonder if this feature will have similarly looser ad restrictions as other Bing ad formats. Should be interesting to see how far Bing will roll out this campaign.

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