Today Bing Ads announced on its Developer blog that they plan to roll out Product Ads in the U.S. sometime early this summer. The ad unit follows AdWords Product Listing Ads format with thumbnail image, merchant information, price and optional promotional text included in the ad.
Bing says they are testing the Product Ads format with a handful of advertisers. Bing provided the screenshot below, but I haven’t been able to see the ads in the wild yet.
Just as AdWords pulls data from Google Merchant Center for Product Listing Ads, Bing Ads will grab product details from the Bing Merchant Center store for Product Ads.
A hard date for the rollout isn’t available yet, but Bing Ads API users are being told to have code updates ready by June 1st.
A “Managing Product Ads” section is already live on the MSDN for developers to access. Ecommerce advertisers take note, now is probably a good time to set up that Bing Merchant Center store.