Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches

bing-b-logoBack in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, much like Google has been doing since late last year.

The latest Bing update was published earlier today and, rather than sharing surface-level information about dozens of changes like Google does, Bing has chosen to go fairly in-depth on three changes.

Bing’s post doesn’t specifically refer to these changes as happening in May but, for the sake of future consistency, I’m calling these “May updates” in the headline. Here’s a look at what Bing shared.

Improved URL Handling

Bing says it’s improved how it handles spelling errors and typos when searchers type a domain name/URL into the search box. In one example, searchers that misspell Facebook’s domain name as facebookc.om (and other similar errors) are now getting the correct top result — Facebook’s home page.

In another example, Bing says it analyzed search patterns to be able to connect user errors such as typing swair.com when the searcher is actually looking for Southwest Airlines’ website at southwest.com.

bing-swair

Removing Superfluous Recourse Links

Recourse links are included in the alerts that Bing places on a search results page when it’s changed the user’s query, like Including results for (such-and-such)….

Bing had been showing these links in some off-topic and superfluous occasions — times when the recourse link wasn’t necessary — but says it’s now doing a better job of only showing such links when they improve the user experience.

Improved Related Searches

Bing says it’s query expansion system sometimes would lead to off-topic related searches, and shares the example of a search for “AMD L3 Cache,” where some of the related searches were medically-oriented.

bing-related

Bing says it’s improved its relevance scoring for related searches to keep them on-topic. Users can also expect less duplication and a much cleaner set of suggestions — adult-oriented related searches won’t appear if the searcher is using moderate or safe search settings.

Related Topics: Channel: Other | Microsoft: Bing | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Harendra Gusain

    Bing is doing grate change but may be this change affect the low value domain . example  when every a people searching for a domain 
    http://www.facebooc.net/  and space wrong the Bing always suggest or shoe http://www.facebook.com on the result. I think this is not so good. How Bing solve this problem. 

  • steve ng

    Bing is beginning to do great changes.. However, sometimes there will be small mistakes that will affect low value domains like Harendra has said. I still will be sticking to google though because of its popularity and I still will be trying to rank in there because as of now it gives me most of my traffic :P

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  • http://www.facebook.com/menachemp Menachem Pritzker

    is a recourse link a thing?  or did you mean resource?

  • http://www.partsdr.com/ Ryan Anderson

    It’s good to see Bing is sharing monthly changes to their search results.

  • Matt McGee

    Hi Menachem – if you click through to read Bing’s announcement, they’re called “recourse links.”

  • Dorothy N. Nelson

    Bing says it’s query expansion system sometimes would lead to off-topic related searches, http://DemoforFrank.blogspot.com

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  • http://www.facebook.com/InvestinPortland Ron Lee

    Very interesting article. Fascination watching the internet evolve.
    Author
    Ron Lee, MBA
    http://www.GoogleAnalyticsEbook.com

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