Bing’s New Best-Sellers Carousel Helps Readers Find Just The Right Book

Microsoft's search engine now displays carousel of New York Times best-selling books when searching for specific book genres.

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bing book carousel

Bing is courting book-lovers everywhere with its new search update, a carousel displaying the latest best-sellers.

If someone searches for a best-selling book in a specific genre, Bing now displays a carousel of the  New York Times top ranking books for that specific category. Bing says its new feature will work with the following search terms:

  • “best-selling fiction”
  • “nonfiction best-sellers”
  • “best-selling kids’ books”
  • “current times best business books”

The books displayed in the carousel are based on The New York Times weekly or monthly sales data. According to Bing, carousel content will be updated as best-seller titles change.

Clicking on a book cover image in the carousel serves up detailed information on the book, including book synopsis, links where you can buy the book and ratings.

The carousel failed to show when I searched my favorite section of the bookstore – “best-selling memoirs,” but it did give me the following results for a “best-selling nonfiction” search:

bing book nonfiction results


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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