• http://www.maxymiser.com Mark Simpson

    A 7th trend that we’ve seen in the e-commerce industry: Retailers are increasingly creating more effective websites via optimization and personalization solutions. E-tailers have begun to continuously test their websites for content and design effectiveness, optimized immediately as testing results are generated, and started to personalize based on how customers are accessing these optimized websites and browsing through products. Using these strategies, retailers can look forward to an equally successful post-holiday and New Year’s shopping season.