Blinkx Offers “Red Label” Video Syndication Product

Jul 16, 2008 at 7:39am ET by Greg Sterling

Video search engine Blinkx, which has offered white label video search for some time, has introduced what it’s calling “blinkx Red Label.” It’s basically an API and hosted solution that allows smaller sites to use the service entirely for free. Larger sites with more volume are required to monetize the pages themselves or Blinkx will provide ads. Revenues are shared.

Among others, Blinkx competes with AOL’s Truveo in the white label video search game.

From the press release:

Under the terms of a Red Label agreement, blinkx will deploy and power its patented video search technology on customers’ sites, delivering new revenue through advertising. Implementing blinkx Red Label is fast and free of charge, and gives customers access to the largest and most diverse index of video on the Web, as well as blinkx’s industry-leading search technology.

There are two available models for implementation:

• Fully Hosted: search results are hosted at blinkx.com, with the look-and-feel of the customer’s site • XML: provides customers with complete control over display and on-page integration

Blinkx was one of the earliest video search destinations when it launched in 2005 but it failed to gain traction in that capacity, so it substantially shifted its attentions to powering video search on partner sites. It has 350 such partners and claims to have the largest video search index on the market.

Earlier this year Blinkx launched what it calls BBTV, a desktop application. Blinkx went public in 2007 and is traded on the London Stock Exchange.

There’s more discussion at Techmeme.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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