Blinkx Offers Video Ad Widget, Does Partnership With Social Search Engine Eurekster

On the heels of yesterday’s Google AdSense video announcement, video search engine Blinkx has announced advertising for video using its “AdHoc” contextual ad platform. The difference is that the AdHoc contextual ad widget works with other video players embedded in third-party sites.

As explained by the press release:

Based on Blinkx’s ground-breaking AdHoc platform, the new widget places unobtrusive, highly-relevant text advertisements against embedded video from popular sharing sites such as YouTube, GoogleVideo, and DailyMotion. Blinkx will share 50 percent of the revenue generated from the ads with users, and payments will be facilitated through PayPal.

In addition, last week social search provider Eurekster and Blinkx announced a partnership that added video from Blinkx to Eurekster’s popular Swicki widgets. Here’s an example using Family Guy clips.

What Eurekster has built, beyond an interesting distributed social-search product, is a nascent long-tail ad network of sites using its Swickis.

Related Topics: Channel: Video | Search Ads: Contextual | Search Engines: Social Search Engines | Search Engines: Video Search Engines


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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