Blog Search Engine Technorati Reinvents Itself Again


Blog search engine and news site Technorati has suffered various identity crises over the past couple of years as it seeks to fend off competition and angle toward an eventual acquisition. TechCrunch provides useful context and history for the latest re-imagining of the site as a hybrid blog and traditional news aggregator. With the latest version of the homepage and site, Technorati returns to a degree to its blog-search oriented roots. The site had morphed into a more mainstream news aggregator most recently before this redesign.

TechCrunch reports that new Technorati CEO Richard Jalichandra said that the company had raised $21.6 million from funders to date. Technorati’s best bet is to be acquired by a media company seeking to add its technology to an existing news site, similar to what the New York Times has done with BlogRunner.



Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Search Engines: Blog Search Engines sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMENTS

  • Aaron Bradley said " Thanks for highlighting the fact that Hitwise was comparing Google News with Facebook and Twitter, a"
  • Aven said " Wow, they WOULD do that.. Twitter is at it again huh? But I do think that is a great idea seeing as "
  • Stupidscript said " Now THAT was some seriously good s**t! If there was a website filled with nothing but high-level inf"

See All »


FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.


Advertise With Us »

Search Marketing Expo

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

FOLLOW US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live