Blog Search Engine Technorati Reinvents Itself Again

Dec 5, 2007 at 11:14am ET by Greg Sterling

Blog search engine and news site Technorati has suffered various identity crises over the past couple of years as it seeks to fend off competition and angle toward an eventual acquisition. TechCrunch provides useful context and history for the latest re-imagining of the site as a hybrid blog and traditional news aggregator. With the latest version of the homepage and site, Technorati returns to a degree to its blog-search oriented roots. The site had morphed into a more mainstream news aggregator most recently before this redesign.

TechCrunch reports that new Technorati CEO Richard Jalichandra said that the company had raised $21.6 million from funders to date. Technorati’s best bet is to be acquired by a media company seeking to add its technology to an existing news site, similar to what the New York Times has done with BlogRunner.

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Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

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