Blog search engine and news site Technorati has suffered various identity crises over the past couple of years as it seeks to fend off competition and angle toward an eventual acquisition. TechCrunch provides useful context and history for the latest re-imagining of the site as a hybrid blog and traditional news aggregator. With the latest version of the homepage and site, Technorati returns to a degree to its blog-search oriented roots. The site had morphed into a more mainstream news aggregator most recently before this redesign.

TechCrunch reports that new Technorati CEO Richard Jalichandra said that the company had raised $21.6 million from funders to date. Technorati’s best bet is to be acquired by a media company seeking to add its technology to an existing news site, similar to what the New York Times has done with BlogRunner.

Related Topics: Channel: Consumer | Search Engines: Blog Search Engines

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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