Our newest Search Engine Land column, Bookshelf, launches today. Bookshelf features reviews of books, white papers and other publications that help search marketers do their jobs or gain a better understanding of general digital marketing issues. The Bookshelf column appears periodically at Search Engine Land.
In today’s debut post, I review the newly updated second edition of a book that can justifiably claim the title of the “bible” of search marketing: Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. Read on in The “Bible” Of Search Engine Marketing.