Bookshelf: New Column From Search Engine Land
Our newest Search Engine Land column, Bookshelf, launches today. Bookshelf features reviews of books, white papers and other publications that help search marketers do their jobs or gain a better understanding of general digital marketing issues. The Bookshelf column appears periodically at Search Engine Land.
In today’s debut post, I review the newly updated second edition of a book that can justifiably claim the title of the “bible” of search marketing: Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. Read on in The “Bible” Of Search Engine Marketing.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Get the best search news, tips and resources, delivered each day.