BooRah And 4Info Partner For SMS Restaurant Search

Apr 24, 2007 at 8:42am ET by Greg Sterling

Restaurant reviews aggregator BooRah, which describes itself as “the ultimate personalized review guide,” has partnered with 4Info for SMS distribution of BooRah’s content on the 4Info text messaging platform. Here’s the announcement. Accordingly, users will be able to access BooRah’s content using 4Info’s service.

4Info is part-owned by newspaper publisher Gannett and seeking to position itself as a mobile platform for content publishers and as a mobile marketing channel for advertisers.

Despite all the hype and discussion of mobile search on a WAP browser, text messaging has far more users right now. Here’s a recent post on marketing via text messaging and examples of what’s being done today.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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