Restaurant reviews aggregator BooRah, which describes itself as “the ultimate personalized review guide,” has partnered with 4Info for SMS distribution of BooRah’s content on the 4Info text messaging platform. Here’s the announcement. Accordingly, users will be able to access BooRah’s content using 4Info’s service.
4Info is part-owned by newspaper publisher Gannett and seeking to position itself as a mobile platform for content publishers and as a mobile marketing channel for advertisers.
Despite all the hype and discussion of mobile search on a WAP browser, text messaging has far more users right now. Here’s a recent post on marketing via text messaging and examples of what’s being done today.